If Wave 2 comes out in July, when does Mattel stop making Wave 1?

[Fuzzysnail]

Thanks for the update Paul. I'm glad I'm not a little kid anymore, July would feel like FOREVER .

This isn't addressed to Paul, but to everyone....Why do you think Toy Companies dont advertise any more? I mean besides the obvious...expensive...THere were commercials, and adds everywhere when I was a kid....adds in Comics, catalogs, now nuthin....the only time I see anything at all its in the Sunday paper and thats not the Toy company advertising its the store...like Target, or Walmart.....Kids have nuthin to get excited about........

[Wyld Knights]

I went back to my TRU today to buy the 4 they had before I went on vacation, and they were gone. I hope they will get another case in soon of wave 1.

[Meule]

Wave 1 will continue to be stock next to waves 2 and 3 so that one day
there will be pegs with all three colors of cards.

I am thrilled that these figures made it to Toys R Us. Originally it was
going to be a mattycollector only line.

If sales are exceeding expectations, then more resource will be put to
promoting this line.

As for wave 2 - it should arrive in TRU by late June, early July. Wave 3
to hit stores in the fall.

"Success has many fathers, while failure is an orphan."

That's great news Paul, thanks.
Any idea when you'll be able to show the definitive Batman cowl?

[MEGOMAN]

cowl...cowl...cowl...cowl...cowl...cowll...

[Luke Landwalker]

So will wave 1 get the same body as wave 2?

[rcbats1]

cowl...cowl....cowl....cowl....cowl....

[MIB41]

Awesome news. Thanks Paul!

[PNGwynne]

I'd like to hope that they start offering assortments. incorporate some of those early figures into later waves.

Me too--just like Mego did.

[bizzaro megomauler]

Gotta agree with this. It almost seems as if Mattel doesn't care wether this line is a succes or not. They're only sold in one store in stead of more stores and worldwide and there's almost no advertising for these.
And I still do't understand the secrecy surrounding the Batman cowl. Looks like we'll probably not see it till wave 2 is officially released.
For a company as big as Mattel, they sure don't act professional

look at the last few issues of toyfare- toy mags giving TONS of press on these, and the entire 8 inch revival. and GL is advertised in the back cover.

I think TRU in general is lazy in the promotions dept.

[drmego]

I watch a lot of TV with my kids and I don't see that much toy advertising on
Cartoon Network or Nickelodeon. Disney doesn't have ads for anything but
their own product.

I don't watch the networks much anymore. Do they still have toy commericals?

[Tothiro]

I've got two nieces and I've seen one Star Wars Hasbro commercial in the last two years. Maybe toy television advertising is out there like it used to be and I'm missing it, but I'm actually surprised when and if I do see it.

[ScottA]

Wave 1 will continue to be stock next to waves 2 and 3 so that one day there will be pegs with all three colors of cards.

Well, somehow I missed a thread about the different color cards for each wave. Very cool.

[drmego]

Wave 1 is yellow-orange
Wave 2 is magneta
Wave 3 is light green

[MEGOMAN]

I watch a lot of TV with my kids and I don't see that much toy advertising on
Cartoon Network or Nickelodeon. Disney doesn't have ads for anything but
their own product.

I don't watch the networks much anymore. Do they still have toy commericals?

The days of toy commercials everyday of the year are over. I think when the 90's began the toy commercials pretty much ended. However, toy commercials do air during the holidays. I don't think that will ever change!!!

[boynightwing]

I only see ads for Ben 10 and girls toys. I did see a Brave and the Bold Plastic Man ad the other day.

Back on topic, will these reach Canada Toys R Us? I always feel like Canada gets a kick to the groin from Mattel instead of new toys.