If Wave 2 comes out in July, when does Mattel stop making Wave 1?

[geoffdude]

Pretty sure (100%) they come 8 to a case, 2 of each fig per case. Supes without a doubt sells the quickest (and most).

g.

Awesome Doc!


I drove 84 miles yesterday to get GL. They held him til past close. I had asked about Sinestro but they didn't confirm they had him. When I got there, I learned they had Sinestro, they let me in about 2mins after closing, the manager took me to the pegs and I went ahead and bought 2 Sinestros, GL and 1 Luthor. I left them with 1 Luthor.


I found out they get cases of 6 figures. They are mixed. They could be 6 Luthors. They sell out of Superman quickly or they don't get many, not sure which.

I have a great testimonial for Ben, the store Manager at Toys R Us in Killeen, TX though. What a guy. But he was rewarded. I went up there to spend $22 and I spent $88.


Good lord. I have to buy my Dida Display before I think of spending another dime on anything else. But that is another story and I think I'm rambling...


I may post pix and more info later.

[spamn]

Did the Green Arrows make it to the TRU or was that just a web exclusive.

Web exclusive.

[ddgaff1132]

I finally got to TRU last week. (I totally forgot these figures were out till checking in at the museum.) 2 pegs shelf displayed. I got the last supes and the last 2 Green Lanterns. I got 2 of the other figures also and there were a couple Luthors and Sinestro's remaining after my purchase. Not alot of shelf space was dedicated to these. I might try again for a second Superman.
Did the Green Arrows make it to the TRU or was that just a web exclusive.

[thunderbolt]

^^ It looked like my TRU got one case of 8, 2 sets of four.

[cdhall]

TRU Testimonial but Mattel quality...

at least a dozen cases on the shelves

Awesome Doc!


I drove 84 miles yesterday to get GL. They held him til past close. I had asked about Sinestro but they didn't confirm they had him. When I got there, I learned they had Sinestro, they let me in about 2mins after closing, the manager took me to the pegs and I went ahead and bought 2 Sinestros, GL and 1 Luthor. I left them with 1 Luthor.


I found out they get cases of 6 figures. They are mixed. They could be 6 Luthors. They sell out of Superman quickly or they don't get many, not sure which.

I have a great testimonial for Ben, the store Manager at Toys R Us in Killeen, TX though. What a guy. But he was rewarded. I went up there to spend $22 and I spent $88.


Good lord. I have to buy my Dida Display before I think of spending another dime on anything else. But that is another story and I think I'm rambling...


I may post pix and more info later.

[rche]

a dozen cases??!!???
wow.

And all the Supes are gone.
double wow.
I can guess who will be a repack if Mattel changes up the case assortment from 2x all figures.

If he gets shuffled into the new assts, is Superman (or any other hypothetical repack) always going to be on a yellow card, or will the card color change to go with the new case assortment?

[drmego]

Long Island is now stocked with WGSHs. I am in the flagship TRU in Manhattan
on Friday and they had at least a dozen cases on the shelves - but all the
Supermans were gone, as well as all but two Green Lanterns.

Friday morning the Huntington TRU had a case and a half - I will post pics of
me and the kids there. Saturday afternoon the Massapequa TRU had the
remainder of 4-5 cases - no Supes and only a few GLs left.

[gootie29]

Mattel wouldn't place ads.. and I don't think it's a huge profit margin product for TRU to spend ad money on.

g.

When Hasbro made their deal with Marvel to allow them access to virtually any Marvel character they seem to have made an arrangement to run ads in comics and tie in deals with the Marvel website. If DC were trying to compete they could have worked out something similar to Marvel/Hasbro. You're probably right that there isn't a huge profit margin in ads on TV but in comics it makes perfect sense. Not many kids read comics anymore but a lot of men the age that may have played with a Mego or two do and I bet they would be interested in getting their hands on some WGSH. I just want to see this line do well enough that we get to see a good amount of characters produced, especially ones that never were.

[geoffdude]

Mattel wouldn't place ads.. and I don't think it's a huge profit margin product for TRU to spend ad money on.

g.

The TRU here in Hawaii had a small section (2 pegs next to all the other Mattel DCU merch) for the WGSH line. I managed to snag a Sinestro for $23 and then went home and got another Sinestro and a Luthor of eBay for much less, even with shipping. If the TRU's are only putting a small amount in the stores they really won't be able to tell if it sells well. I work at a comic shop and the guys who order the comics have a similar strategy that I think stinks. They order a gazillion copies of anything with "X" in the title and and then maybe 3 copies of stuff like The Goon or Jonah Hex. On comic day those copies sell out as soon as they hit the shelves but X-crap is still all over the place. TRU is just palying it safe like any business should in a recession but I wish they'd just put a little more into WSGH.
Speaking of comics, I can't believe the DC comics haven't had any ads for WSGH.

[gummi]

At this point I'd be satisfied to see a single complete set at any of the TRU stores in my area. They must have sold out of the heroes almost immediately, and the restocking seems to be going very, very slowly for all of the figures. One store I spoke to said they've only gotten one shipment in since the line came out. I was able to get Lex and Sinestro locally, but I finally broke down and ordered the two heroes online. All in all, I paid slightly more for them, but it was worth it to avoid driving another 50 miles because a misinformed or lazy store employee tells me, "Yeah, we have all of those in stock." I don't think I'm even going to bother looking for any more of the waves in the store. While it is thrilling to walk in and see them on the pegs, it's just too easy to have them arrive on your doorstep a few days after you pay for them . . . and with no shelf wear to boot.

[gootie29]

The TRU here in Hawaii had a small section (2 pegs next to all the other Mattel DCU merch) for the WGSH line. I managed to snag a Sinestro for $23 and then went home and got another Sinestro and a Luthor of eBay for much less, even with shipping. If the TRU's are only putting a small amount in the stores they really won't be able to tell if it sells well. I work at a comic shop and the guys who order the comics have a similar strategy that I think stinks. They order a gazillion copies of anything with "X" in the title and and then maybe 3 copies of stuff like The Goon or Jonah Hex. On comic day those copies sell out as soon as they hit the shelves but X-crap is still all over the place. TRU is just palying it safe like any business should in a recession but I wish they'd just put a little more into WSGH.
Speaking of comics, I can't believe the DC comics haven't had any ads for WSGH.

[geoffdude]

That's true too. Which is another possible reason I don't envision multiple figures from multiple waves hanging at TRU.

However, if the various waves (assortments) do end up being produced at the same time, and thus possibly available at TRU at the same time (which I find really hard to believe knowing Mattel) then it's probable that TRU will need to manage re-stocks of these figures by individual item numbers directly connected to case assortment numbers. That is to say all Wave 2 figures being sold will always trigger Wave 2 case number re-orders when stock is low. Weather Mattel can fill those specific case orders is another thing.

g.

It's entirely possible that TRU isn't/can't order by the wave; they just order the line and Mattel delivers what Mattel delivers (this is how Target got stuck with case after case of wave 1 of their Justice League Unlimited line, when Mattel couldn't deliver wave 2 on time). They've said specifically that retailers don't order a specific wave of DC Universe figures. So TRU may simply get whatever Mattel sends them.

[scott metzger]

It's entirely possible that TRU isn't/can't order by the wave; they just order the line and Mattel delivers what Mattel delivers (this is how Target got stuck with case after case of wave 1 of their Justice League Unlimited line, when Mattel couldn't deliver wave 2 on time). They've said specifically that retailers don't order a specific wave of DC Universe figures. So TRU may simply get whatever Mattel sends them.

[geoffdude]

On the subject of Wave 1, 2 and 3 all being on TRU pegs at the same time.. and with the utmost respect for Doc.. I just don't see this playing out as it's being envisioned (time will tell I guess).

If each of these waves ship in their own case assortments (the way Mattel produces all of their lines), then how would TRU be able to keep an even amount of "assortment" waves on the floor at any given time.. when TRU must take delivery of one specific case assortment(s)? TRUs re-orders are auto-filled, so the way a new shipment of product gets triggered is by that product being sold down to a set level (a very low level by the way).

So, when Wave 2 starts to hit and people buy it the most (which they will) then wave 1 figures/cases start to sit around longer, while Wave 2 figures (assortment case) get the re-orders. Ultimately wave 1 assortment cases will be left in the pipeline unsold and Mattel will need to cease production. The imbalance between waves (assortments) will more than likely be an automatic natural state (for TRU stores).

Just my opinion though.

g.

[geoffdude]

That's true.

The only cartoons that run on regular (non-cable) channels are Family Guy, Simpsons, Cleavland Show and American Dad. The kid stuff is all on Cable. Toy commercials really are targeted for the kid shows, not just cartoon shows... think Hanna-Montana, iCarly and Drake & Josh, etc. (I have teens). That's where many of these types of commercials run now.

g.