Man of Steel box office take

[MIB41]

Emeraldknight and I are going to be engaged in some "spirit" based celebration on July 3rd. Looking forward to it! It can't get here fast enough!

[Hector]

...edited out for ignorance on my part, lol.

[madmarva]

In the South, a snort is old-time slang for a drink of whiskey.

[Hector]

Oops, sorry about my ignorant Northern Californian self, lol.

[ctc]

>Today, not only you have to compete with blockbuster after blockbuster, but we now have 500 cable channels, internet, etc...it's a different world for movies today

....but I kinda suspect it's a BETTER one overall. You're constantly seeing record broken, huge takes, massive sales of products.... even though the actual shelf-life of a film is at best a month. The marketing has been perfected. Like you said; you have to compete with blockbuster after blockbuster.... that's not accidental. The fact of the persistence of so many blockbuster films seems indicitive of a market that can support them all.

Don C.

[MIB41]

I do think the adjusted inflation charts are relevant, but it's not the whole story, either.

I know some are waiting to watch Man of Steel at home, and they will be able to do that by Christmas if not Halloween.

If they had to wait two or three years to see it on HBO or four years to see a cut version on Broadcast TV, more people might make it out to the theater.

It's hard to quantify but fun to argue.

I think the home video market would be a strong point, if one could show that attendance to theaters has eroded. But in 2012 the total number of tickets sold were 1.3 billion. The highest ever between 1980 and today is 2002 when nearly 1.6 billion were sold. The lowest sold during that same period was 1986 with just over a billion. Lets also look at the total number of prints available in theaters. At it's peak, Superman the movie had only 817 prints. Man of Steel has 4207 prints. So while viewing habits might have changed considerably at home, they haven't changed by sizable margins for theater attendance to suggest the adjusted gross is not a fair assessment. What HAS changed in all of these years is there are more theaters to see these films. But if you look at statistics, the amount of people going to the movies has only fluctuated from year to year. So when people say the movie industry is somehow dying, what they're really saying is we don't need as many theaters because the admissions have not grown by ratio to justify their numbers. So if you look at admissions, you're still getting a pretty steady sampling of consumers each year. What is different is there are alot more empty seats at MOS showings than Superman. So based on that average sampling of people going to theaters each year, there just isn't as many interested consumers in this film as there were in 1978.

And if you want to equate DVD sales for MOS based on INTENT, then we're really sitting on a slippery slope. Because how do you separate those who saw it in the theaters from those who didn't? And then what about VHS sales and DVD sales for Superman the movie? What about the intent with those in the 80's? So I don't see where MOS ever comes close on any measure. It has every advantage in terms of availability. But that active consumer base who goes to the theaters each year are not showing up like they did in 1978. And when it comes to DVD sales, I would think Superman the Movie has a huge advantage there as well. Heck no one would argue the success of the original Star Wars to MOS. And that film only had 1096 prints at it's peak. I think what it comes down to is how interested people ultimately are. When people WANT to see a film, they go to the theaters. We have countless examples of movies that have stayed in theaters far above the average length, because people wanted to see what they were all about. And it had nothing to do with aftermarket availability. So if a movie is out right now and there is a soft consumer base that is willing to wait for DVD, I would dare say those numbers are not significant, if interest is that low. Plus we still have to see how it actually does in the aftermarket in relation to other films. If it has an average sales run, then that would suggest repeat business from the fans and not new business from people who didn't run into theaters.

[hedrap]

I'm doing everything in my power to stay out of the attendance conversation.

Not because you guys are wrong, but because it has so many variables that have to be considered. It's the endless debate.

[madmarva]

I never said you could add today's BO plus DVD sales and equate that to raw ticket sales of the 70s.

My only point is the quality, ease and availability to view films at home does play a role in whether a person ventures to the theater or not. That's it.

It's a factor, like a number of other things.

We have no idea how many late 70s ticket buyers would have opted out of multiple trips to the theater to see Superman: The Movie or Star Wars, if they had known with in a year they could own a copy of the film, watch it at their leisure in their home on a large, Hi-def TV as many times as they would like.

I saw Superman once in a larger city in December of 78, but when it finally came to my small hometown in the summer of 79' I probably saw it a half dozen or more times b/c it played on one of the two screens we had in the whole town for 2 months and the tickets were 75 cents. Other kids who weren't superman fans did too because It was cheap babysitting and there wasn't anything else to do or see. That was common in small towns across the country. The same for Star Wars and Empire which had similar amount of prints available for release and didn't make it to my hometown theater for a year.

I've seen MOS twice. I'm debating whether I want to see it again or just wait until it's out on bluray.

Your statement that when people want to see a film in theater, they do, just isn't a reality. It may be your reality, but not everyone's. Some can't afford to take their family to the movie or get a babysitter. Some can afford it but don't want the hassle. Some simply can't make the time because of work or other responsibilities.

If seeing the movie is their highest entertainment priority, yeah they will find a way to get to the theater, but that's not everyone's reality.

Also, no matter how many see the film in the theater, the film's exposure will grow greatly once it makes it to DVD and VOD then even more when it makes it to cable. With a PG-13 rating, some who wouldn't take their kids to see it in a theater will relent and let them watch it at home b/c they have control of the remote and can speed through parts they don't want their kids to see.

Again, cost adjusted grosses are interesting and relevant to a point, but just like comparing Oscar Robertson to Michael Jordan to Lebron James. It's apples, bananas and oranges.

The marketplace is different now for a variety of reasons and it makes a true comparison impossible based only on adjusted grosses.

[Earth 2 Chris]

Man of Steel is holding well, even with tons of competition coming at it.

After getting crushed in its second frame, Man of Steel managed to ease the bleeding this weekend. The Superman reboot fell 50 percent to an estimated $20.8 million; to date, it's earned $248.7 million, which makes it the second-highest-grossing movie of the year so far behind Iron Man 3 ($405.4 million). It's now on track for between $290 and $310 million.

Man of Steel earned $52.2 million this weekend for a total of $271.7 million. It opened to $8.7 million in Australia, and added $11.9 million in China ($46.5 million total). It's now passed $500 million worldwide, and still has Brazil and Japan left to open.

http://www.boxofficemojo.com/news/?id=3697&p=.htm

Chris

[hedrap]

Beat that $650, and they should be good.

It's ironic that Pac Rim might be the one to do the most damage to MOS, because they'll take the last majority of its 3D/IMAX screentime after Despicable Me 2 takes a huge bite this week.

[madmarva]

http://www.comicbookmovie.com/fansit.../news/?a=82482

Not the greatest source, but it's citing other sources predicting $650 to $700m total BO for MOS.


Marvel's so smart to grab that early May date each year to avoid most of the competition. Iron-Man collected the bulk of its money before another major player hit the theaters.

[Hector]

Again, Japan is not a huge market for American comic book superhero movies.

They are just not into it, the lone exception is Iron Man, that's probably because it reminds them of Ultraman and the Power Rangers, lol.

[Operation:Mego]

Man of $teel

MoS has just hit the $500 million mark ($520,360,000), with $45.9 million coming from IMAX theaters. It earned $20.8 million this weekend.

[Earth 2 Chris]

Yeah, WB released a "we're happy" statement. Looks good for more MOS and DCU films.

Chris

[hedrap]

http://www.comicbookmovie.com/fansit.../news/?a=82482

Not the greatest source, but it's citing other sources predicting $650 to $700m total BO for MOS.


Marvel's so smart to grab that early May date each year to avoid most of the competition. Iron-Man collected the bulk of its money before another major player hit the theaters.

They're going by the basic depreciation model. What's nice, is MOS has been doing well on weekdays and actually was about +5 million than expected this past weekend.