The Mego Eagle Force Toy fair Launch from 1981

Mego always knew how to make a first impression at Toy Fair, whether it was the gala ball for the launch of the 1975 Wizard of Oz line or the 1976 concert featuring Sonny & Cher, the company knew how to make an entrance.

The launch of Eagle Force was no exception, despite Mego being in financial turmoil, the company created a action-packed, star- studded spectacle meant to put the name "Eagle Force" into the minds of buyers.

Thanks to the generosity of Mary Ann Baron, we have her excellent photographs of this amazing piece of Mego History.

Click on any of the photographs for an enhanced view.

The Stars of this event were none other than Cathie Lee Crosby (host of then hit series "That's Incredible!") and veteran TV actor Darren McGavin ("Kolchak: The Night Stalker"). McGavin adorned in the Eagle Force gold uniform read the Eagle Force proclaimation.


Marty Abrams, Darren McGavin and Irwin Rosenthal

Left: Mego CEO Marty Abrams and Cathie Lee Crosby

Right: Abrams, Darren McGavin and Irwin Rosenthal

all photographs courtesy Mary Ann Baron


The Eagle Force strike!

The Eagle Force repells down.

 

The Eagle Force Team stands at attention

all photographs courtesy Mary Ann Baron

Click on the Photos for more shots of the event.

The 1981 Toyfair Launch of Eagle Force : Mego Execs and Celebrities

All Photography courtesy Mary Ann Baron

Mego CEO Marty Abrams and Cathy Lee Crosby

Mego CEO Marty Abrams and Cathy Lee Crosby

Mego CEO Marty Abrams, Darren McGavin and Irwin Rosenthal

Mego CEO Marty Abrams, Darren McGavin and Irwin Rosenthal

Mego CEO Marty Abrams, Darren McGavin and Irwin Rosenthal

Darren McGavin and unidentified friend, note what is likely the Eagle Force Dossier in his arms.

All Photography courtesy Mary Ann Baron

Eagle Force Actors

The Eagle Force Repell down from their chopper