Named after Mrs. Madeline Abrams, Maddie Mod was introduced in 1972; the precursor to Dinah-Mite in the quest to gain the hearts of little girls. The 12 inch fashion doll was never heard from again until eBay. There was also a suede life-size MM purse. "MOD" was big then it seems. The Secret Identity figure Dick Grayson has a Maddie Mod label in his jacket.