Dinah-Mite was the star of the show in 1973. It's her commercial film strips on the cover, and she's the first item covered. She's Dinah-MITE!
As a complement to AJ in Mego's assault on the status-quo, Dinah fared better in the end. She would remain in the Mego family for a few years after AJ had fled to Canada. At the time, Barbie's sales were down and Dinah was a low-cost alternative who had plenty of spunk and attitude to boot.
This splash art, which also graced the back of her box seems designed to taunt her 12 inch nemesis whose own box art states explicitly "Barbie Cannot Stand On Her Own".
Visit the Dinah-MiteGallery for more in depth information about the line