I actually just started playing with the latest Captain Action line. I had a few CA bodies in anticipation of the DC License (which I will believe when I see now), and with nothing to show, I tried a Thor costume and he was better than I expected. With TRU clearancing the CA and Dr. Evil figures for $11.99 (now $9.99), I decided to grab more bodies and more costumes, when the price was right. Loki was a better fit that Thor was and I hope try give Iron Man and Wolverine a try tonight. Round 2 supposedly improved the masks after the bobblehead Cap and Spider-Man masks.
I guess it got me wondering how Round 2 Corp was able to snag the Marvel license for Captain Action and sell the basic costumes at mass retail for $20 and deluxe costumes for $30 (IIRC the original price on them) to be used on their 12-inch figures, a scale that Hasbro has produced in the past. I am pretty sure the license was acquired after the Disney purchase of Marvel and that Hasbro already had the license. If they sold the license to Round 2 Corp, which is not a large company, why hold EMCE and DST hostage at an $80 price point? Especially since they are specialty market?
I guess it got me wondering how Round 2 Corp was able to snag the Marvel license for Captain Action and sell the basic costumes at mass retail for $20 and deluxe costumes for $30 (IIRC the original price on them) to be used on their 12-inch figures, a scale that Hasbro has produced in the past. I am pretty sure the license was acquired after the Disney purchase of Marvel and that Hasbro already had the license. If they sold the license to Round 2 Corp, which is not a large company, why hold EMCE and DST hostage at an $80 price point? Especially since they are specialty market?
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