Is it just me or do you feel like this movie has already been out for a month and the subject's getting old? I've never seen a movie so top heavy with speculation because of the Studio's nonstop loud speaker of announcements. First it seem like a centrally focused movie about the two heroes facing off. Then we see Wonder Woman; Then we see Doomsday; Then we hear stories of a slew of other heroes showing up in one form or another for cameos; Then we hear about the Justice League spin off starting up weeks after this release. Now we get this odd announcement to expect a rated R version on DVD. I'm waiting to see the variant X-rated cover. Oh... there's still a movie we need to see?! It's just crazy. The worst part? It's STILL almost a month away!! Dear Lord... I imagine we'll have the specs for the Justice League toys and a working title for it's sequel before we even get to this opening. It's time for someone to tell the suits to zip it and let this movie speak for itself. If I ever weighed the merits of the suits being nervous before, all of this grandstanding has got me convinced they are now.
My brother and I went to a movie and got some pizza afterwards last night and he asked me, " What is that Batman vs. Superman movie all about? It doesn't make any sense to me. Why would those two be fighting?" That told me everything I need to know about the marketing of this movie. My brother is 57 and while we are only separated by five years difference, he does watch movies in this genre, but he's not informed about their history like me who grew up immersed in it. So I think the marketing has definitely stayed focused on just the fan base and not really pulling in the general public who have really no idea there was this feud in graphic novels and comics. And now with the Studio saying there will be a rated R version, that could easily get dissimulated (as all information often is) and get misunderstood as a rating for the theatrical release. Not good for parents who might keep the kids back. I think the marketing department should have put out a poster that not only has the blended Batman and Superman emblems, but a question mark in front of all that. That's how this movie is feeling....lost.
My brother and I went to a movie and got some pizza afterwards last night and he asked me, " What is that Batman vs. Superman movie all about? It doesn't make any sense to me. Why would those two be fighting?" That told me everything I need to know about the marketing of this movie. My brother is 57 and while we are only separated by five years difference, he does watch movies in this genre, but he's not informed about their history like me who grew up immersed in it. So I think the marketing has definitely stayed focused on just the fan base and not really pulling in the general public who have really no idea there was this feud in graphic novels and comics. And now with the Studio saying there will be a rated R version, that could easily get dissimulated (as all information often is) and get misunderstood as a rating for the theatrical release. Not good for parents who might keep the kids back. I think the marketing department should have put out a poster that not only has the blended Batman and Superman emblems, but a question mark in front of all that. That's how this movie is feeling....lost.
Comment