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You can tell corporate America isn't too impressed with these movies....hardly any promotions...GL at Subway? Cap at Dunkin? We did get Thor at BK but McDonald's totally passed on all of these...
No cereal cross-overs either...Think OUTSIDE the Box! For the BEST in Repro & Custom Packaging! -
After seeing how BK had those cool Star Trek glasses when that movie came out I was hoping for something along those lines for the Thor, GL and Cap movies. Oh well as a glass/cup collector I'll be picking up a few of the Dunkin' Cap cups.Comment
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I seen that commercial for Cap/Dunkin the other day. I thought it was pretty neat.
What ever happened to the good old days when there were really cool promotions like real die cast cars in cereal boxes? Now there seems to be a bunch of crap these days.
We may get a bone thrown our way every now and then. Still not like the good old days though. 
Enjoy what you like, and let others enjoy what they like. (C) Azrak 2009
Too much space. Need more toys!
Check out the ever growing Mego like sized vehicles data base.Comment
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well Subway is like the second or third largest chain around, so GL is that much of a surprise for it.You must try to generate happiness within yourself. If you aren't happy in one place, chances are you won't be happy anyplace. -Ernie BanksComment
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They have Captain America cones at Baskin Robbins too."Do you believe, you believe in magic?
'Cos I believe, I believe that I do,
Yes, I can see I believe that it's magic
If your mission is magic your love will shine true."
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Once again... marketing that is fun for us because we understand the wink. But to people who still don't know much about Cap', this crawls with camp and hurts the cause of getting people into theaters to watch this film. In my eyes, you don't start doing parody of heroes until they are well established in the mainstream perspective.Comment
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I know I keep beating the same drum, but - to some degree box office does not matter because of this. These characters (IPs in the corporate world) exist for marketing and branding to the people that finance these things.
You're kidding yourself if you don't think there's tons of money in this kind of promotion. There might not be more companies using Cap right now because Dunkin' Donuts may have paid for exclusive rights in the food market.
They're not planning a 4 way connecting movie franchise around IPs that they're hoping will sell - they're planning it because they KNOW it will sell. And again, I don't mean "sell" as in box office.
These characters equal valuable branding - this is why these movies get made.
Having said that, that was a fun ad. Really cute.Comment
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Did McDonald's pass, or were they outbid? I'd be interested in seeing any articles or info on this, if you've seen any.
Again, I think it's just the opposite. I think these corporations are falling all over themselves to get in on these things. This type of promotion has totally changed the way the film business works.Last edited by Brazoo; Jun 30, '11, 5:43 PM.Comment
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Think OUTSIDE the Box! For the BEST in Repro & Custom Packaging!Comment
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7-11 put out nice Ironman and Thor Slurpee cups! Would be nice to see Captain america Cups! Does anyone know where we can see what other cap tie ins there are?Comment
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Last edited by livnxxxl; Jun 30, '11, 8:44 PM.Enjoy what you like, and let others enjoy what they like. (C) Azrak 2009
Too much space. Need more toys!
Check out the ever growing Mego like sized vehicles data base.Comment
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There's also a Captain America Tri-color Coolotta drink, (red, white and blue). Not sure if there's really a cup. All the cups have Cap's shield on them but these are disposable cups.
I think these Corps. look at Capt, Thor and Green Lantern like clown shows for kids. They know there is money that can be made but beyond that they probably think it's all a freak show. I wonder if Stan Lee got another damn check for the dog being named after him the the commercial.Comment
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