Captain America <heart> Dunkin' Donuts

[aquatroy]

7-11 put out nice Ironman and Thor Slurpee cups! Would be nice to see Captain america Cups! Does anyone know where we can see what other cap tie ins there are?

Every time I drive past a 7-11 I look out for Cap Slurpee Cups. It's gotta happen, right?


please, please, please!

[kingdom warrior]

Just bought the Tri-color Cap Drink Great cup very solid and has three different sections for Cherry,blue berry and Vanilla bean. with chris evans face on the cup...very cool collectors cup

[Brazoo]

I think these Corps. look at Capt, Thor and Green Lantern like clown shows for kids. They know there is money that can be made but beyond that they probably think it's all a freak show.

I respectfully disagree. This whole giant 5-in-one Avengers franchise is going to have an overall production cost of like, 1.5 billion after all is said and done.

Corporations aren't baffled by this thing - they're paying for it through the nose - and rubbing their hands together like children on Christmas morning the whole way. It's big bucks and bigger profits.

Look, I enjoy some of these movies - but I'd argue that the greatest decade for film was the 70s when studios were diversifying more, working more directly with more give-and-take with artists and taking more chances on riskier material. It's great that movie costs on the low end are cheaper, so we occasionally see some great indie movies to balance things out - but the movie studio system is all corporate advertising based now. It's really deflating itself creatively - and if the industry at large keeps going this way and the bubble bursts we may be saying bye-bye to movies one day.

[Brazoo]

Follow the money and you'll see which age markets corporations believe are the strongest and spend the most time/money researching. There's a reason they don't spend $200 mil on productions for movies that only appeal to adults.

[johnmiic]

Brazoo, what you said does not really disagree with what I said. I suspect Corporations look at costumed Super Hero films as clowns/freaks and probably the audience too, but they still know how to make money off them. They don't have to respect the people who make them & are their customers-only exploit them to get their hard earned cash. When a genre film comes out well-it's good for all of us. When a film does poorly they conclude the genre is finished.

I'd also agree that 70s was a great decade for film but you also have to take into account there was a new ratings system established before the 1970's started. Films like The French Connection I & II, The Godfather I & II, The Exorcist, Taxi Driver, Rocky, Midnight Express reaped the benefit of the new ratings. They would not have been as good under the oppressive Hayes Code.

[Brazoo]

Brazoo, what you said does not really disagree with what I said. I suspect Corporations look at costumed Super Hero films as clowns/freaks and probably the audience too, but they still know how to make money off them. They don't have to respect the people who make them & are their customers-only exploit them to get their hard earned cash. When a genre film comes out well-it's good for all of us. When a film does poorly they conclude the genre is finished.

I'd also agree that 70s was a great decade for film but you also have to take into account there was a new ratings system established before the 1970's started. Films like The French Connection I & II, The Godfather I & II, The Exorcist, Taxi Driver, Rocky, Midnight Express reaped the benefit of the new ratings. They would not have been as good under the oppressive Hayes Code.

Hmm - okay, I'm not sure specifically what you mean regarding how the corporations regard the superhero properties. Personally I think the corporations involved with these things are very excited about them. They're well branded, tried and true properties. They promote positive marketing image - both in the images of the characters and the fact that they get a lot of attention. They also appeal to a really wide demographic.

I kinda feel like you're equating the corporations to some out of touch aging DJ in the 50s who's forced to put on rock 'n' roll records while thinking "why do kids like this?!". My personal impression is that the corporations are actually steering the boat here more than the public.

I might not be getting what you're saying though.

[bizzaro megomauler]

New laws had been passed regarding happy meal toys and cereal premiums in advertising. Notice you no longer see them hawking "Transformers toys at Burger king kids...come get them!" i assure you they are there though. Mc Donalds realized that the property does not hold as much value monetarily if they can't lure the kids in with the promise of toys. Same goes for Cereals, look at how many have prizes now...virtually NONE!!!