The magic IS back!

[EMCEtoys]

Indeed, we said from the beginning that our intention was to bring back MEGO in a way that felt like the company just kept making new hero toys. So, most of the feedback we're hearing offline is from people who have bought them and let their kids play with them. So, thanx for this great feedback.

That said, the evolution of this format toward more realistic, hyper-poseable, accessory-laden collectibles is admittedly a recent revelation to us, and we're currently caucusing here with several of the more vocal boardies to get their input.

But I think that, adult-detail-or-style-preference-pickiness (and the totally legitimate issue with the base body, which we'll also update in another thread) aside, it's hard to deny that we've accomplished our initial mission, which was to bring back that childhood moment when a new Mego superhero toy appeared in toy stores.

[Astronut]

...it's hard to deny that we've accomplished our initial mission, which was to bring back that childhood moment when a new Mego superhero toy appeared in toy stores.

You really did accomplish that and thank you. Now if we could just see the things in decent quantities at retail instead of going on Easter egg hunts, then we would be really talking.

TRU should forfeit its exclusivity if it cannot provide adequate stock of them. Then they might be done justice... they could be distributed to many retail chains like Target and Walmart. As it stands now, they are almost "not real" - at least to me - because I can never find them. Takes a LOT of electricity out of it.

[MightyMegs]

I have a split-personality when it comes to the Mattel versions; the adult in me immediately finds all the flaws, and things I think should be changed. But the kid in me... who popped out yesterday as I carried Two-Face and Aquaman up to the cashier... is freaking out with happiness.
I can tell you with all truthiness, if I had seen this Two-Face on the shelves in the 70's, I would have dropped a Hershey bar in my pants.

[boynightwing]

I think my favorite moment involved walking up to the cashier and she asked me if I wanted a gift receipt to which I replied "no! These are for me!" My girlfriend was laughing as apparently I gave the lady this look of "are you crazy?"

[trekman101]

You said it Jim simple as Mego's,EMCE's and Retro's are...they are very special to me as well...to add a observation I have noticed...my 7 year old son has many action figures including Mego and Retro....he plays hard with the modern figures but has his Mego,mego like and Retro figures prominently displayed in his room(off card)..taking very good care of them when he plays with them...I didn't prompt him on this...he just seems to know they are differently special and to be cherished

[Mr.Krusher]

WHA-?? And what exactly is wrong with those two figures? What did you want them to look like? I don't get it.

Please read my entire post -

"I LOVE how these things look"

They LOOK great, I love the bodies and the heads and suits are awesome. What is 'wrong' with them, in my opinion, is that they feel like they werent strung correctly.
(At least the two that we bought were not - they flop around like rag dolls.)

Other than the floppiness, they are A-1 awesome. It sure felt GREAT to see them on the shelves at Toys-R-Us though, among the ocean of crap toys there they were - MEGO-like figures - after all these years!!

Does anyone know how to tighten these guys up? The torsos feel really solid and I dont want to chance CRACKING them open!

Take care -

[The Bat]

Does anyone know how to tighten these guys up? The torsos feel really solid and I dont want to chance CRACKING them open!

Yup...take the Head, Hands, and Costume off...and put them on a Cast-A-Way, Doc Mego, or an original Mego Body.

[EMCEtoys]

I think my favorite moment involved walking up to the cashier and she asked me if I wanted a gift receipt to which I replied "no! These are for me!" My girlfriend was laughing as apparently I gave the lady this look of "are you crazy?"

See, that's one thing that's already very different from when the originals were out when I was a kid...a girlfriend???

[drogge]

Girlfriends

See, that's one thing that's already very different from when the originals were out when I was a kid...a girlfriend???

Girls were yucky back then, say Mr EMCE is Wave 3 on the way?

[EMCEtoys]

Girls were yucky back then, say Mr EMCE is Wave 3 on the way?

No, girls were awesome, but back in my day they didn't talk to guys who played with dolls

Wave 3? Got no idea, man...still waiting for Wave 2 to hit my TRU. As I've said elsewhere, the distribution methods of TRU are like Lovecraftian mathematics.

[Mr.Krusher]

"Dolls" sir? DOLLS?!? I'll have you know that our Megos are 'ACTION FIGURES' !!! (Well, to ME they are - to HER thay are "Those really cool old 70s dolls" - She was born in 1984, so... )

What interests her and fascinates her the most is the sheer VARIETY of Megos - She finds it fascinating that the very SAME company that made the Hulk and Aquaman ALSO made Cher, the Wizard of Oz, and TV show characters!

[EMCEtoys]

"Dolls" sir? DOLLS?!? I'll have you know that our Megos are 'ACTION FIGURES' !!!

Dunno about you, man, but I didn't get no action when I played with my Megos, knowhutahmsayin?


Sorry, these are too easy and you're allowing me to have too much fun here.

[geoffdude]

No, girls were awesome, but back in my day they didn't talk to guys who played with dolls

Wave 3? Got no idea, man...still waiting for Wave 2 to hit my TRU. As I've said elsewhere, the distribution methods of TRU are like Lovecraftian mathematics.

What's so surprising? This is not related to TRU at all. It's simple logic.. and exactly what I predicted months back in other posts. As "someone/company" that deals w/toys all the time you should know exactly what the problem clearly is.. and it isn't TRU.

It's the case packouts from MATTEL, it's the price point set from MATTEL, and it's the time frame between new assortments from Mattel.. ultimately, it's the base fact that if any one TRU store is setting on a certain number of unsold figures no restock is going to happen. Period. That's not TRUs fault, it's Mattels. Why people blame TRU, Target or Walmart for Mattel's poor distribution and crazy case-pack outs/prices, which affect in-store sales, and subsequent re-stocking boggles my mind. It's not a complicated scenario to comprehend.

TRU is as f'd as us. They can't move what MATTEL has sent them, and thus can't make sales on the line. Can't blame a store that is setting on 15 Lex Luthers, 20 Sinestros, 10 Green Lanterns and 2 Supermans (almost 50 figures for ex.) not stocking, or getting stocked, more from the toy line.


Regards,

g.

[MIB41]

Me and the wife drove from Louisville up north to Florence, Ky yesterday. A huge commercial town packed with malls and superstores. Neither the free standing TRU or the express store in the Florence mall contained any Wave 2 figures. Interestingly the Express store only had two Wave 1 figures (Lex and Sinestro). It appears Mattel is certainly controlling the amount of product going out which suggests some areas of the country may miss some waves entirely.

But here's the thing - yesterday was comparable to a black friday when it came to business. That free standing TRU parking lot was packed out. Lines inside were backing up to the middle of the store and this one had eight lanes opened! Parents had every conceivable combination of toys that seem to hit the Christmas desire list. But in the midst of all that there was only ONE PEG labeled for this line up and that peg contained two Lex and two Sinestros. It's like I have said. The price points for what is showing in the package isn't appealing even for an impulse purchase.

I wouldn't be a bit surprised if this lineup gets relegated to online purchases only. That way Mattel has a better handle on production volumes to keep this line up moving. I don't believe this lineup has been nearly as successful as previous efforts by Toy Biz or Hasbro. It's design has been aimed at one limited market and doesn't have much appeal outside of that. The lack of stock moving at retail TRU outlets proves that.

[Astronut]

Seriously, is there anything that can be done with regard to availability? This whole "Easter egg hunt for wave 2" is really taking the wind out of a lot of people's sails. I like buying at b&m retail and there have been several times while in TRU I would have purchased another Retro Action figure... and they're not there! Really aggravating. Makes me wonder just how much longer this line is going to survive given such a weak, and I mean WEAK presence in the market.