we wanted to look as close to the old logo as possible, so we wanted the stylized "e". that said, if i has a dime for every time someone didn't read it as an "e" or mispronounced it as "emms"...
..of course, this from a guy who is changing the name of his company because he's tired of having to spell "spherewerx" on the phone.
the model, of course, is polar lights. they are, for all intents and purposes, the aurora model company. they made their logo, packaging, look as close to aurora as possible, and the clever renaming added to the message that they were trying to convey to the target audience. so, when we were pitching the concept to studios and such way back in the beginning, we were showing polar lights' work as an example of our approach.
..of course, this from a guy who is changing the name of his company because he's tired of having to spell "spherewerx" on the phone.
the model, of course, is polar lights. they are, for all intents and purposes, the aurora model company. they made their logo, packaging, look as close to aurora as possible, and the clever renaming added to the message that they were trying to convey to the target audience. so, when we were pitching the concept to studios and such way back in the beginning, we were showing polar lights' work as an example of our approach.
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