Mattel Q&A September 1st Retro-Action Vehicles

[ODBJBG]

Here's our Q&A with Mattel's boy's brand manager. Asked about some Retro-Action vehicles. Not a terrible answer.

Infinite Hollywood: Mattel Q&A September 1st 2010

[jimsmegos]

Well, if they made a Batmobile then you wouldn't have to worry about Bat's slouching, and if his emblem fell off it'd most likely land in the seat J/k But still how practical would a line of vehicles be outside of a Batmobile? I can't really think of any other character that's been released or may be released that would need a vehicle. Oh wait, an Invisible Jet for Wonder Woman would be cool but considering the price point on the figures I'd bet that vehicles would be through the roof.

[spamn]

You're forgetting a Ghostbusters hearse.

[jimsmegos]

You're forgetting a Ghostbusters hearse.

You're right... the Ghostbusters ambulance would be pretty sweet. That thing would be huge if you were going to seat all four of the GB's

[scott metzger]

Arrow Car. Batcycle (or specific Batgirl cycle). Supermobile. Invisible jet. Jokermobile. Aquaman's water scooter.

Lots of possibilities, especially from the 70's era.

[Brown Bear]

Sounds like a political answer. Safe with no meat to it.

[spamn]

You're right... the Ghostbusters ambulance would be pretty sweet. That thing would be huge if you were going to seat all four of the GB's

Yeah, that'd be nice, but I'd settle for an in-scale modified two-seater/two-door design.

[Meule]

Arrow Car. Batcycle (or specific Batgirl cycle). Supermobile. Invisible jet. Jokermobile. Aquaman's water scooter.

Lots of possibilities, especially from the 70's era.

Yeah, there's plenty of possibilities. And I assume - like with the figures - the Batmobile and Batcycle wouldn't be exact copies of the Mego ones. And add a Batboat and Batplane while you're at it

[jimsmegos]

Arrow Car. Batcycle (or specific Batgirl cycle). Supermobile. Invisible jet. Jokermobile. Aquaman's water scooter.

Lots of possibilities, especially from the 70's era.

I stand corrected, but still how well do you think they wold sell on the mass Market?

[spamn]

I stand corrected, but still how well do you think they wold sell on the mass Market?

If Mattel was sure they'd sell, they'd be making them. Either they haven't done the research, or they have and know their answer.

I assume that the Retro Figures are small potatoes of the overall toymarket and couldn't sustain too many offshoots. However, if they kept costs down by repurposing existing Barbie molds... maybe they could squeeze some money out of them.

But I'll say it again and again - anyone who makes an 8" scaled black Lincoln Futura is going to make their money back, tooling or no.

[jwyblejr]

Well, if they made a Batmobile then you wouldn't have to worry about Bat's slouching, and if his emblem fell off it'd most likely land in the seat J/k But still how practical would a line of vehicles be outside of a Batmobile? I can't really think of any other character that's been released or may be released that would need a vehicle. Oh wait, an Invisible Jet for Wonder Woman would be cool but considering the price point on the figures I'd bet that vehicles would be through the roof.

Since when do toy companies need to be practical? Hasbro,Toy Biz and Mattel has given everybody and their uncle some kind of superhero vehicle at some point in time.

[jemboy2004]

I'd love an invisible jet! but I'd take a cool batmobile for the retro line too.

[ScottA]

The Batmobile would be cool but it would cost $60 or more.

[jemboy2004]

The Batmobile would be cool but it would cost $60 or more.

Well I'll take 2 then! My godson would want one and so would I. I don't see how it would be 60, Mattel did a Batmobile for the DC friends and that was 30 and it had sounds and lights too. This one could be plastic without the lights and sounds.

[Tothiro]

The Batmobile would be cool but it would cost $60 or more.

Well it most likely would... but it wouldn't have to.
This:Bratz World car retailed for 24.95 I recall. Even with licensing fees I'm sure Matty could put out a similar quality or slightly less paint op/detailed vehicle for $30 without breaking much sweat. It would be a damn cool toy.

Would they? I'm not betting the farm. Just saying they could.