If Wave 2 comes out in July, when does Mattel stop making Wave 1?

[PNGwynne]

I'd like to hope that they start offering assortments. incorporate some of those early figures into later waves.

Me too--just like Mego did.

[MIB41]

Awesome news. Thanks Paul!

[rcbats1]

cowl...cowl....cowl....cowl....cowl....

[Luke Landwalker]

So will wave 1 get the same body as wave 2?

[MEGOMAN]

cowl...cowl...cowl...cowl...cowl...cowll...

[Meule]

Wave 1 will continue to be stock next to waves 2 and 3 so that one day
there will be pegs with all three colors of cards.

I am thrilled that these figures made it to Toys R Us. Originally it was
going to be a mattycollector only line.

If sales are exceeding expectations, then more resource will be put to
promoting this line.

As for wave 2 - it should arrive in TRU by late June, early July. Wave 3
to hit stores in the fall.

"Success has many fathers, while failure is an orphan."

That's great news Paul, thanks.
Any idea when you'll be able to show the definitive Batman cowl?

[Wyld Knights]

I went back to my TRU today to buy the 4 they had before I went on vacation, and they were gone. I hope they will get another case in soon of wave 1.

[Fuzzysnail]

Thanks for the update Paul. I'm glad I'm not a little kid anymore, July would feel like FOREVER .

This isn't addressed to Paul, but to everyone....Why do you think Toy Companies dont advertise any more? I mean besides the obvious...expensive...THere were commercials, and adds everywhere when I was a kid....adds in Comics, catalogs, now nuthin....the only time I see anything at all its in the Sunday paper and thats not the Toy company advertising its the store...like Target, or Walmart.....Kids have nuthin to get excited about........

[spamn]

Wave 1 will continue to be stock next to waves 2 and 3 so that one day there will be pegs with all three colors of cards.

That is going to be an awesome sight!

I am thrilled that these figures made it to Toys R Us. Originally it was going to be a mattycollector only line.

If sales are exceeding expectations, then more resource will be put to
promoting this line.

Fingers crossed that this is the case and that more retailers and manufacturers take notice of the format and want to do something with it.

[drmego]

Wave 1 will continue to be stock next to waves 2 and 3 so that one day
there will be pegs with all three colors of cards.

I am thrilled that these figures made it to Toys R Us. Originally it was
going to be a mattycollector only line.

If sales are exceeding expectations, then more resource will be put to
promoting this line.

As for wave 2 - it should arrive in TRU by late June, early July. Wave 3
to hit stores in the fall.

"Success has many fathers, while failure is an orphan."

[TrueDave]

I saw my first in person Superman at TRU last night on a Birthday scout with teh girlfriend.
She even said I was better off with my Hasbro 9" Silver age. I had to agree.

I dont know how many waves you can expect on this. I dont have a good feeling. I have never thought mattel was much in teh toy dept. bad paints . Poor articulation .

I don't think this line can go the distance unless it shapes up a LOT. The Mego Look is CHEAP but right out to the packaging it was too cheap looking . Not for $ 20 US

[Trappy Trek Freak]

I saw wave two in the latest issue of Toy Fair it showed Batman with and without his cowl. Aquaman has fish scales on his bodysuit, They look great from what I saw of them.

[Meule]

I get the feeling Mattel is testing the waters for this format beyond the comic shop/ collector's market. The early sellouts are telling them something.

I hope so, makes sense too I guess

[spamn]

I get the feeling Mattel is testing the waters for this format beyond the comic shop/ collector's market. The early sellouts are telling them something.

This would be great if true.

If these got into Wal Mart or Target, it'd be a wonderful thing. Though I'd worry that Walmart might demand a lower retail price that would negatively impact quality.

[trekman101]

Be a little patient guys....Mattel is going to be slow with this product so they can test the waters so to speak....TRU can't keep them in stock and Mattel knows it...they are not going to flood the market with this line now or in the future.....they are seeing with the market will bear....if this line becomes strong they will do more to promote it and put more into improving the figures(adding extras and more playability)...wave one is just the first step into the mass market....these things go slow