I have had many friends who owned their own shops. They never purchased items that would be carried by the mass retailers through Diamond, simply because they could buy them off the shelf themselves for cheaper. The practice of purchasing direct from retailers makes LCS's the biggest scalpers of them all; unfortunate but true. You can't really blame the LCS's for scalping; after all, Diamond has a cornered market and charges prices that make it near impossible for LCS's to make a real profit without scalping the local market.
I do buy overpriced items like toys from my LCS, but not because I can't get them cheaper. I buy them in order to keep the shop in business. After all, I like getting my comics and LCS's do not make enough money on comics to keep the doors open. From my experience comics only equal about 20% of the total profit margin for specialty shops.
All of that being said I will buy my Retro figures from TRU just so I can take my sons in and let them experience the same joy I had as a child. Sorry LCS, but don't worry...you will get the rest of my cash.
I do buy overpriced items like toys from my LCS, but not because I can't get them cheaper. I buy them in order to keep the shop in business. After all, I like getting my comics and LCS's do not make enough money on comics to keep the doors open. From my experience comics only equal about 20% of the total profit margin for specialty shops.
All of that being said I will buy my Retro figures from TRU just so I can take my sons in and let them experience the same joy I had as a child. Sorry LCS, but don't worry...you will get the rest of my cash.
Comment