>These things are toys first, collectable second.
I think this approaches one of the other problems: there's a lot of manufacturing that goes into a Mego style figure; which increases cost. Add to that the cost of a license and you get something priced to a point higher than that at which a parent is comfortable seeing destroyed during play. I think that's why so many other lines are pricey as well; license fees. Since the '89 Batman companies are reluctant to let the rights to ANYTHING go for cheap, since they never know what's gonna be "the next big thing" and don't want to mis out on the cash if that turns out to be one of their properties. Further complicating things is the difficulty getting any attention for a new and/or unknown property. You can mitigate some of the cost of a toy by appealing to dad's Batman nostalgia. Generic "Hero Guy!" doesn't cut it.
Don C.
I think this approaches one of the other problems: there's a lot of manufacturing that goes into a Mego style figure; which increases cost. Add to that the cost of a license and you get something priced to a point higher than that at which a parent is comfortable seeing destroyed during play. I think that's why so many other lines are pricey as well; license fees. Since the '89 Batman companies are reluctant to let the rights to ANYTHING go for cheap, since they never know what's gonna be "the next big thing" and don't want to mis out on the cash if that turns out to be one of their properties. Further complicating things is the difficulty getting any attention for a new and/or unknown property. You can mitigate some of the cost of a toy by appealing to dad's Batman nostalgia. Generic "Hero Guy!" doesn't cut it.
Don C.
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