Gi Joe: Retaliation Movie Moved to March 2013!

[BlackKnight]

Hasbro has to be getting hurt be this. Stores still have a glut of figures from the first movie and now they have figures from a movie that wont even be out for a year. This has the potential to severely hurt GI Joe at the mass market retail level.

...., If they were getting "Hurt" That badly ..., why would they allow this ? ... Don't they own this Movie ?. This is stupid beyond words.... If thats the case.


& When are Movie toys at retail, not gonna be Crap ?
... They get worse and worse it seems ...., and this is all that retail seems to even stock anymore.

[boynightwing]

I think they would have been lost in the cracks had they released it when they did. I've been thinking about it all day at work. I work at a movie theater so I wasn't slacking lol.

They probably felt it best to delay the film until a time when they could properly get an audience. Traditionally March movies don't really do well though. Then Hunger Games came out and proved that it can work. Not that GIJOE is on the same level as that but...

The new release date puts the film squarely in the final month of storylines for Wrestlemania 29, so it stands to reason WWE will be tapped to help with the marketing campaign as Johnson has already stated he would be appearing at the PPV.

[Werewolf]

...., If they were getting "Hurt" That badly ..., why would they allow this ? ... Don't they own this Movie ?. This is stupid beyond words.... If thats the case.

I personally doubt Hasbro had much of a say in this. My guess is Paramount Pictures panicked after Battleship not doing as big as expected. Hasbro has a lot to lose on this being pushed back. They and retailers are now sitting on a ton of toys for a movie that doesn't come out for a year. That can't be good for Hasbro or the Gi Joe brand.

[drquest]

According to this, the movie wasn't screening well and they are doing the 3D thing along with some re-shoots.

http://www.aintitcool.com/node/55968