Okay, somebody help me understand this, cause I'm obviously not very bright.
If you publish a book that completely sells out nationwide at every retailer at every level and now demands 150 dollars or more in the secondary market, how do you NOT go forward with a second printing? What possible business sense does that make, especially during this re-mego resurgance when potential sales would increase exponentially?
It's not like they have to pay the author or photographer or editor again, just dish out the royalties and pocket the profits, even if those aren't as great as they'd hope. Just push the print button. It's free money. If it's GP dollars they are concerned about increase the retail/wholesale five dollars.
Maybe that's oversimplification of the situation, but I cannot fathom how a publisher can ignore something like this unless there are behind the scenes stuff going on, which isn't any of our business. It's just kind of pathetic to see a publisher like Two Morrows let a product of this quality and passion forever be relegated the OOP section of online bookstores.
If you publish a book that completely sells out nationwide at every retailer at every level and now demands 150 dollars or more in the secondary market, how do you NOT go forward with a second printing? What possible business sense does that make, especially during this re-mego resurgance when potential sales would increase exponentially?
It's not like they have to pay the author or photographer or editor again, just dish out the royalties and pocket the profits, even if those aren't as great as they'd hope. Just push the print button. It's free money. If it's GP dollars they are concerned about increase the retail/wholesale five dollars.
Maybe that's oversimplification of the situation, but I cannot fathom how a publisher can ignore something like this unless there are behind the scenes stuff going on, which isn't any of our business. It's just kind of pathetic to see a publisher like Two Morrows let a product of this quality and passion forever be relegated the OOP section of online bookstores.
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