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End of an Era...Pizza Hut Name Change
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"Time to nut up or shut up"-Tallahassee
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I dunno, I think "The Hut" sounds like a very unappealing text message. Are we becoming so lazy of a society that we can't even take a second to say the word Pizza and have to abbreviate everything? (KFC, BK, McD's, etc.)
Some things just shouldn't be messed with. It didn't work when KFC tried to use the phrase "Kitchen Fresh Chicken" and it didn't work for New Coke.Comment
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Um, nevermind:
Pizza Hut Name To Stay The Same
Company Issues Statement Addressing Its Brand
Dallas, TX (June 20, 2009) — "Pizza Hut is not changing its name. We are proud of our name and heritage and will continue to be Pizza Hut. We do use 'The Hut' in some of our marketing efforts," said Brian Niccol, CMO, Pizza Hut, Inc.
"To the loyal fans of Pizza Hut and pizza lovers around the world, we're happy to tell you that nothing is changing, we're still Pizza Hut, America's Favorite Pizza."Comment
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Coke Classic marketing at it's finest...or worst.
As for KFC, some of the newer ones I've seen actually use the original logo, with Kentucky Fried Chicken spelled out. Although now they are muddying the waters with the commercials for the grilled chicken and the use of the acronym "KGC".
ChrisComment
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