NOT Your Daddy's "Earth-2"! (Or Mine Either...)

[thunderbolt]

yeah, the digitals have at least one ad at the end. Most were for Hot Wheels. Not really targeting that 13-34 range.

[ctc]

>5 percent new readers. Wonder how that compares to the old readers lost?

>it's given that this is just cannibalizing the existing audience market share once again...

The confounding variable is that they saw a big boost in sales, from the same old crowd. That would indicate that; despite the chest-thumping, the oldsters were still on board for the current redo. I wonder if that's 'cos:

-the specualtors never really left
-folks bought the new stuff 'cos they actually like it, and the naysayers are a small but vocal minority of the fan base
-folks bought it 'cos they were HOPING the books would be good
-inertia

>With no true insight into digital where the growth would be most desirable for new readership from cost to production ratios.
>it occurs to me the point of neilson ratings to begin with... advertising.

It seems the old school publishers still don't know what to do with digital. They seem scared of it, and I think there's still a gap between the "put it online" and "get money" ideas. The ad conundrum makes sense.

....I get the impression digital is done with the hope that it rekindles interest in the printed stuff, and it's not seen as an end unto itself. Yet.

>You don't sell say, beer ads in comic books, it's video game ads.

I think that's social inertia. It's been so long since anyone THOUGHT to run a beer ad in a comic nobody's sure any more if you legally CAN.

Don C.

[Mego Magyar]

I wonder, the statistic:
"More than 50% of DC COMICS-THE NEW 52 readers were between the ages of 13 and 34."
That's a pretty wide age spread, usually you see things a bit more broken down. How many 13-18 ( school age ), 19-22 ( college ), 23-34?

[samurainoir]

I wonder, the statistic:
"More than 50% of DC COMICS-THE NEW 52 readers were between the ages of 13 and 34."
That's a pretty wide age spread, usually you see things a bit more broken down. How many 13-18 ( school age ), 19-22 ( college ), 23-34?

I'm thinking that they want that 50% number as a catch-all for advertisers who want that range specifically. That way they can maximize revenue if they can guarantee that block of eyeballs and impressions.

So think of the ads you see in front of movies for example that can cover that spread... Video games, cel phones, Ax Body Spray, starter cars, music, that kind of stuff.

That range also covers a HUGE block of the larger population... That covers the Male side of the Baby Boom Echo generation. I even remember about a dozen years ago what was perceived as an indication of a paradigm shift moment for that block of consumer spending. It really sounds strange now, but American Pie's release and success was a large watershed moment given that so many of the old guard did not see it coming. Smaller budget non tentpole picture with no stars steals the box office.Why? Boomer kids were now teenagers... What are they spending their allowance on and what are they doing with their spare tie?

[Werewolf]

The new 52 suceeded at regaining lost market share from Marvel but failed at bringing in new readers to the comic market in meaningful numbers. So basically the exact same people are reading comics as before. Except now slightly less women are reading them, eight to seven percent, since their last survey.

[WannabeMego]

The better question is, how the hell do we get onto those Nielsen Survey's!!!

[madmarva]

Will the Justice League Doom DVD be the last time we see the trunks on Superman?

[ctc]

>I'm thinking that they want that 50% number as a catch-all for advertisers who want that range specifically. That way they can maximize revenue if they can guarantee that block of eyeballs and impressions.

That makes sense. As I recall, that was their stated target audience at the beginning of this reboot.

>So basically the exact same people are reading comics as before

So it would seem. I kinda saw that coming.... the new books are KINDA new, but not quite. They were still aimed at superhero fans, so if you weren’t already a patron of the genre there wasn’t too much to draw you in.

>Will the Justice League Doom DVD be the last time we see the trunks on Superman?

Probably not. There are only so many permutations you can do, and they all make the rounds. Sooner or later they’ll be back.

But it makes me wonder.... will DC try to split their readership into more easily managed chunks? I wouldn’t think so; it seems like that’s what they were doing two redos ago, when they were putting out more kid friendly books as well as the usual fare.

Don C.

[thunderbolt]

So, Power Girl looses her booby window, but Fairchild will dress like this

[Cosmicman]

If that is Earth Two, I'm officially out.

[ctc]

>So, Power Girl looses her booby window, but Fairchild will dress like this

....AND has been working out!

Weird aside: didn't notice the lizard guy at first, thought the shaven headed woman had the tail and wondered, "is Tyranny Rex now a DC comic?!?!"

Don C.

[Cosmicman]

I've been hopping boards and reading rumors and what I come up with (and it makes sense) is these heroes are the latest versions of Batman and Superman on Earth 2.

I'm thinking the original Golden Age ones could be way old or dead. A few people on boards thinks either Dick Grayson or his son is in that Batman outfit.
The showing of the Batman, Wonder Woman and Superman maybe just to throw some of us off. We'll have to see but I'm crossing my fingers for that rumor and hoping that Alan Scott and Jay Garrick are somewhere on this Earth either retired or dead (hopefully not).

[madmarva]

Robinson has confirmed Garrick, Scott and Grant will be in the book and Garrick and Scott are mentioned in the solicitations released yesterday.

[CaptainTrenchcoat]

They mentioned that the JSA would be traveling from one parallel earth to another. Hopefully this isn't Earth-2 itself.