He looks like John Travolta endorsing Rubbermaid products.

They want the big "S" surrounded by bright blue, red, and yellow. Without it, he becomes...well...just another generic hero in a rubber outfit. In stripping away his iconic outfit, they are taking away a big part of his appeal. And so, from the public's perspective, he blends in with everyone else. Right now he looks like off spring from the X-men and Green Lantern. That's not Superman. And I bet it will reflect in the final box office tally.





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