The one or two/three issue story lines are understandable when comics were a periodical and disposable medium, however the audience seems to have shifted to trade paperback collections and graphic novels... With practically the entire library of DC and Marvel material finding it's way back into print. I think Marvel has done fine with their recap page knowing that much more future generations are likely to read them in collected format than periodical.
As for the multiple costumes... Just a quick look around Toys R Us tells you how hungry the action figure market is for variant versions of popular characters like Spiderman, Iron Man and Wolverine. I think the thinking is that it's better if they are story driven in the comics rather than complete random from the toy manufacturers. I'm sure that old dinosaur "synergy" and "cross horizontal integration" are bandied about along with "toyetic" at those meetings.
As for the multiple costumes... Just a quick look around Toys R Us tells you how hungry the action figure market is for variant versions of popular characters like Spiderman, Iron Man and Wolverine. I think the thinking is that it's better if they are story driven in the comics rather than complete random from the toy manufacturers. I'm sure that old dinosaur "synergy" and "cross horizontal integration" are bandied about along with "toyetic" at those meetings.
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