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Again, we'll see what the new paradigm will be as DC focuses it's efforts on digital, but arguably even if you personally dropped out on an anecdotal level, there are still enough that not only stayed on board, but many jumped on as well since Morrison's run kept at the top of the sales charts through all the Bat-stunts and Bat Events.
Although we don't have the smaller nuances, I can prove that the adage is RIGHT and has at least a base number of consumers to draw upon that will buy Batman through all his ups and downs which seem to fluctuate between 40,000 and 100,000 in the past ten years.
So on an extremely generalized scale, that leads us to believe that there are at least 40,000 people who will buy Batman no matter what over the past decade. That's the monthly title, not counting the trade collections, which again represents a shifted paradigm within the past decade or so, now that ALL of the mainline Batman titles get the trade treatment (and thus much more readership).
You can check out the numbers yourself here...
ICv2 - ICv2's Top 300 Comics & Top 300 GN's Index
That's a decades worth of numbers for the direct market monthly Batman title via Diamond's monopoly.
If you need further proof that your tastes do not exactly reflect those of the average consumer, Morrison's run hovers on the top of the range, generally around 100,000. Apparently those were his X-Men numbers as well as his All Star Superman. Not to mention the Infinite Crisis sales figures.
So you dropped the title while about 45,000 (twice as many of the Rucka/Winick/etc years) more picked up the Morrison run, and it looks like there are always a certain number that leaves whenever Morrison isn't on the mainline Batman title.
In fact, these Bat Events even serve to bump up the numbers again each and every time the Morrison numbers start slipping. ie) the Batman and Robin relaunch post Infinite Crisis/Death of Batman.
Note that we are removing personal taste from the equation and simply looking at the numbers. Whether people "Like" or "Dislike", is not relevant to what we are discussing, which is a baseline number of consumers who will purchase the given title.
I fully acknowledge that there are many other forces at work here than the numbers can reveal, but it does give us a basis to follow the trending both in terms of characters and creators.
Which is that Batman never falls below 40,000 readers in this past decade (where the decade started off on the low end of that scale), and Morrison's work on A-list Superhero titles has a dedicated following of about 100,000 (top of the sales charts), although his lower tier superheroes and non superhero work falls way short of that.
Based on those numbers, that actually ENCOURAGES DC to continue to pull these "Stunts" and also keep Morrison on the Batbooks for as long as he can keep these 100,000 range numbers up for each incarnation and new number #1 issue they give him... from taking the reigns of Batman, over to Batman and Robin #1, through to Search for Bruce Wayne, Batman Inc, and now the upcoming finale series (which will give them yet another Morrison #1 Bat-title... 100,000 sales assured for the monthly pamphlet alone, and many more for the trade and digital).
My apologies for that avalanche... I am a total marketing wonk, and case-studies like this fascinate me when there is data to mine.
Although we don't have the smaller nuances, I can prove that the adage is RIGHT and has at least a base number of consumers to draw upon that will buy Batman through all his ups and downs which seem to fluctuate between 40,000 and 100,000 in the past ten years.
So on an extremely generalized scale, that leads us to believe that there are at least 40,000 people who will buy Batman no matter what over the past decade. That's the monthly title, not counting the trade collections, which again represents a shifted paradigm within the past decade or so, now that ALL of the mainline Batman titles get the trade treatment (and thus much more readership).
You can check out the numbers yourself here...
ICv2 - ICv2's Top 300 Comics & Top 300 GN's Index
That's a decades worth of numbers for the direct market monthly Batman title via Diamond's monopoly.
If you need further proof that your tastes do not exactly reflect those of the average consumer, Morrison's run hovers on the top of the range, generally around 100,000. Apparently those were his X-Men numbers as well as his All Star Superman. Not to mention the Infinite Crisis sales figures.
So you dropped the title while about 45,000 (twice as many of the Rucka/Winick/etc years) more picked up the Morrison run, and it looks like there are always a certain number that leaves whenever Morrison isn't on the mainline Batman title.
In fact, these Bat Events even serve to bump up the numbers again each and every time the Morrison numbers start slipping. ie) the Batman and Robin relaunch post Infinite Crisis/Death of Batman.
Note that we are removing personal taste from the equation and simply looking at the numbers. Whether people "Like" or "Dislike", is not relevant to what we are discussing, which is a baseline number of consumers who will purchase the given title.
I fully acknowledge that there are many other forces at work here than the numbers can reveal, but it does give us a basis to follow the trending both in terms of characters and creators.
Which is that Batman never falls below 40,000 readers in this past decade (where the decade started off on the low end of that scale), and Morrison's work on A-list Superhero titles has a dedicated following of about 100,000 (top of the sales charts), although his lower tier superheroes and non superhero work falls way short of that.
Based on those numbers, that actually ENCOURAGES DC to continue to pull these "Stunts" and also keep Morrison on the Batbooks for as long as he can keep these 100,000 range numbers up for each incarnation and new number #1 issue they give him... from taking the reigns of Batman, over to Batman and Robin #1, through to Search for Bruce Wayne, Batman Inc, and now the upcoming finale series (which will give them yet another Morrison #1 Bat-title... 100,000 sales assured for the monthly pamphlet alone, and many more for the trade and digital).
My apologies for that avalanche... I am a total marketing wonk, and case-studies like this fascinate me when there is data to mine.
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