Does the general public even know it's an anniversary year? With no new Star Trek on TV, no old Star Trek on the air, no new video releases planned (just reissues), and only a third big-budget movie mid-summer, there's not a lot to let people know it's Star Trek's 50th anniversary. It seems the anniversary isn't going to merit more than a few mentions in the press for the new movie. Back in 1991, it was impossible to miss the fact that it was Star Trek's 25th anniversary. There was a TV special, a new movie, new episodes of The Next Generation, loads of new products, magazine covers; it was everywhere.
Paramount and CBS don't seem terribly invested in Star Trek, even though they call it their "family jewel." So, DST's frustration that more people aren't picking up on the anniversary this year may stem from the inaction at the top of the Star Trek food chain.
Paramount and CBS don't seem terribly invested in Star Trek, even though they call it their "family jewel." So, DST's frustration that more people aren't picking up on the anniversary this year may stem from the inaction at the top of the Star Trek food chain.
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