Something i really miss on the retrocards.

[berges33]

I like the Retro Action Superheroes but one thing i really miss.

Why are the names of the figures were printed in the same boring letterstyle.
Why not the original lettering like the old cards. Everytime i look at the old cards i think whoa,cool.
For this reason the new cards are really boring and the figure lost much of its coolness and charakter.
Very pity.

How do you think about this?

Dirk

[drmego]

I wasn't thrilled with that either - and I told Mattel that when we were
visiting their offices in October 2009. They told me that the cards were
not finalized. I guess no one cared enough to take the logo artwork
from the DC Style Guide - or the logo would have reproduced so small
that it would have been unreadable.

I know that Lex Luthor doesn't have a logo in the style guide.

[samurainoir]

They could have easily lifted this one.


Or for a more retro vibe


Although I guess in general, supplying/finding logos for the villains might have been a pain... Although there is also the who's who entries.

[drmego]

Not in the style guide.

[berges33]

Thanx for the answer. I can imagine, that it has to be more work to take the original lettering or to search for a cool lettering. But i think it would have been worth the effort.

Dirk

[PNGwynne]

Conversely, the Penguin has had some pretty nice logos, but no retro-action...

[Earth 2 Chris]

Okay, I'm going to be honest here: I think the packaging artwork on the Retro-Action line REALLY undermined the hard work Doc and all the other folks put into the. I know it was supposed to look "old" and distressed and badly printed, but they just looked cheap. The use of post-1982 style guide artwork didn't help. Where was Curt Swan? Carmine Infantino? Neal Adams? Gil Kane? Murphy Anderson? You know, the artwork actually used (or adapted) for Mego packaging? I associate the Jose Luis Garcia Lopez artwork with Super Powers. And later waves used new classic-style artwork by the likes of Jerry Ordway. I love those guys, but how cool would it have been to use the REAL artwork from back in the day?

But the off-off-set printing and half-arse Mego look had to be off-putting to folks who didn't "get it".

As someone who designed a package or two for ReMego figures, I can honestly say any one of the designers who post here could have created a more appealing look for the line's packaging. I know this was Mattel's dept, and they dropped the ball big time, IMHO.

Chris

[The Toyroom]

As someone who designed a package or two for ReMego figures, I can honestly say any one of the designers who post here could have created a more appealing look for the line's packaging. I know this was Mattel's dept, and they dropped the ball big time, IMHO.

I agree (In fact, I took all of my Mattel RAs off their cards and recarded them)

[BostonToyGuy]

I bought a Captain Marvel on a busted up card that says shazam. I intend to get a custom one that has his proper name on it.