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Mattel Comment on Back to the Future 8" at Toyfair 2012

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  • Chris
    Persistent Member
    • Dec 23, 2009
    • 2279

    #16
    Originally posted by MIB41
    Personally I think they should have just used your Mego body. I think that would have pleased everyone and the results would been measurably better.
    That would have been phenominal. I feel bad for kids and parents that bought the floppy body and didn't know they could fix it w/a Dr Mego body.
    If a Mego figure of God did not exist, it would be necessary for EMCE to invent him.

    Comment

    • rykerw1701
      Persistent Member
      • Aug 27, 2007
      • 1033

      #17
      Asking too much

      It's asking a lot of a parent to shell out the $20 each for the figure, then buy another body to replace the bad one, then actually make the change. It's not such a big deal for a hobbyist, but for a parent trying to get a toy for his kid, that's just not practical.

      The bad bodies and price really hurt the line. Again, not so bad for a hobbyist, but I know when I could get a talking light up Iron man that shot stuff and was 12 inches tall for the same or less than a floppy-assed Superman, there was no contest as to what to buy a kid.

      I'm a big supporter of the re megos, and have all and multiples of many, but that's more as a 40 something collector. As a father with a young son, the Ironmans and what not where so much better.

      Originally posted by Chris
      That would have been phenominal. I feel bad for kids and parents that bought the floppy body and didn't know they could fix it w/a Dr Mego body.

      Comment

      • Delusional B
        Museum Super Collector
        • Nov 14, 2007
        • 208

        #18
        I supported the Retro Action line because they were "close enough." However, as MIB41 said, if these had been on Doc's bodies, they would have been FULLY embraced by the Mego community ( I think a lot of long-time Mego fans didn't think they were close enough to Mego because of the body) and the quality would have been much better to carry the line further with Moms and Dads and new buyers.

        The emblems are a sticking point for me, too. I have wanted to transfer a few favorites over to Doc bodies but the fact that the emblems crack apart and fall off when you stretch the costumes to remove them has stopped me.

        The DC Retro Action line should have EASILY been the most successful and enduring ReMego line, yet. However, Mattel blew it with quality control and the worst distribution for a toy line that I've seen in recent history. When it's easier to get new waves of EMCE Universal monster 8" figures or BBP's Twilight Zone at TRU than it is to get new waves of figures from a big company like Mattel, something's gone terribly wrong. My biggest gripe of all, though, is that we didn't get more of the must-have Bat-family characters like Robin, Joker, Batgirl, Catwoman, and Riddler. In fact, I STILL think that if Mattel had included a Bat-character in each new wave, the line would have been much more successful. I like the varied selection we did get but feel that more slam-dunks would have helped the line.
        Last edited by Delusional B; Mar 12, '12, 10:44 AM.
        Yesterville Toy Room

        Comment

        • Werewolf
          Inhuman
          • Jul 14, 2003
          • 14952

          #19
          Originally posted by megocrazy
          When Mattel released the MOTU classics line in stores, like Walmart and Target, it was a flop.
          The MOTU commemorative line in 2000 was a success which lead to the release of the new cartoon and toy line in 2002. The 2002 line started out strong but ending up bombing at retail. One of the biggest reasons being the terrible case assortments filled with oddly colored He-Man and Skeletor variants and repaints. Like absolutely flooding the stores with the now infamous Smash Blade He-Man and Spin Blade Skeletor figures and packing popular secondary characters one per case. The stylized anime look of the figures was also a divisive factor among collectors.
          You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...

          Comment

          • MegoMark71
            Permanent Member
            • Dec 18, 2008
            • 3383

            #20
            I have no love for Mattel. The current sale was a joke. They brag about a 30% off sale then jack the prices up a couple bucks before the sale. Mattel has also ruined the legends wrestling line. I have been collecting wrestling figures since the LJN and remco AWA figures came out in the early-mid 80's. I have collected almost every figure ever released by what ever company made them. I have never seen a company screw things up and care less about the customer than Mattel. I just paid $42.43 for the current Andre the Giant figure cause i had to pay to have it shipped as well. This figure cost $15.99 at retail but they decided to stop selling them at retail. Big difference in $42.43 from $15.99 the jerks.

            Comment

            • actjac01
              Veteran Member
              • May 17, 2009
              • 369

              #21
              About Mattels' DC Retro line....
              Am I right about this line had lost a major supporter at Mattel some time ago, hence the sudden shift from the "full support" to the "very disappointed" philosophy along the way?
              "...You can capture the Klingon & bring him back to the Enterprise!"

              Comment

              • thunderbolt
                Hi Ernie!!!
                • Feb 15, 2004
                • 34211

                #22
                Originally posted by drmego
                The body design was fine - Green Arrow was terrific. But when it came time
                to assemble wave 1, someone in the production line okayed the floppy
                body before the figures were carded. I first saw them at DC Comics' offices
                after the figures were on the boat.
                It wasn't that good, Green Arrow is semi floppy and tends to hunch at the waist. Why Mattel even tried for the retro type stringing is beyond me. The arms weren't strung and they work great. All around it seems like all the retro lines have a hard time with stringing. Most are too tight and need to be restrung, including a lot of the BBP and EMCE stuff.
                You must try to generate happiness within yourself. If you aren't happy in one place, chances are you won't be happy anyplace. -Ernie Banks

                Comment

                • johnmiic
                  Adrift
                  • Sep 6, 2002
                  • 8427

                  #23
                  Originally posted by alex
                  BTTF would of been great, but we would never get the car, which is a major player in this line.
                  I have to agree. If this were the 1980's you might get a simple car like the types Gay Toys releases. In today's market the manufacturers and the fans demand no less that a functioning DeLorean, (lights & sounds only-like the 1/18 Diamond release version). Even if they did BTTF in 1/9 scale figures, that car would never get made in that scale.

                  Comment

                  • Chris
                    Persistent Member
                    • Dec 23, 2009
                    • 2279

                    #24
                    Originally posted by rykerw1701
                    It's asking a lot of a parent to shell out the $20 each for the figure, then buy another body to replace the bad one, then actually make the change. It's not such a big deal for a hobbyist, but for a parent trying to get a toy for his kid, that's just not practical.
                    Understood but they could fix it and for those that didn't I feel bad.

                    A BTTF retro line would be great.
                    Last edited by Chris; Mar 14, '12, 7:46 AM.
                    If a Mego figure of God did not exist, it would be necessary for EMCE to invent him.

                    Comment

                    • ctc
                      Fear the monkeybat!
                      • Aug 16, 2001
                      • 11183

                      #25
                      Hmmmm....

                      What about selling them as a sort of "pre-retro" action figure? Like figures from the future of the movies.

                      Don C.

                      Comment

                      • Chris
                        Persistent Member
                        • Dec 23, 2009
                        • 2279

                        #26
                        Originally posted by ctc
                        Hmmmm....

                        What about selling them as a sort of "pre-retro" action figure? Like figures from the future of the movies.

                        Don C.
                        A cartoon version of BTTF might work too. I'd prefer the films.
                        If a Mego figure of God did not exist, it would be necessary for EMCE to invent him.

                        Comment

                        • ODBJBG
                          Permanent Member
                          • May 15, 2009
                          • 3196

                          #27
                          Mattel has squandered the BTTF license. I'm not sure why they bothered with it. I have speculated for a long time that they only ever intended to do crappy Retro-Action figures with the line, though. Shame too, because they could have done a variety of lines with BTTF and gotten a few waves out of it. Along with some high quality Retro-Actions... But it seems apparent they were in for a quick buck.

                          Their new strategy is to sell a replica prop hoverboard, that doesn't hover (naturally) but can't be ridden at all. It'll cost them about $20 to make tops and they're selling it at a $100 markup. Much more lucrative than making a bunch of figures where you can only make a $4-$5 profit per, I guess.

                          Comment

                          • ctc
                            Fear the monkeybat!
                            • Aug 16, 2001
                            • 11183

                            #28
                            >it seems apparent they were in for a quick buck

                            Sometimes companies pick up the rights to stuff so's nobody ELSE can get them.... maybe Mattel has been humming and hawing over BTTF and snagged the rights so they could get more time to think about it. (Like maybe waiting to see if an anniversary something is in the owrks, or maybe there's rumours of a remake, redo, reissue.)

                            Don C.

                            Comment

                            • MIB41
                              Eloquent Member
                              • Sep 25, 2005
                              • 15633

                              #29
                              Originally posted by ODBJBG
                              Mattel has squandered the BTTF license. I'm not sure why they bothered with it. I have speculated for a long time that they only ever intended to do crappy Retro-Action figures with the line, though. Shame too, because they could have done a variety of lines with BTTF and gotten a few waves out of it. Along with some high quality Retro-Actions... But it seems apparent they were in for a quick buck.

                              Their new strategy is to sell a replica prop hoverboard, that doesn't hover (naturally) but can't be ridden at all. It'll cost them about $20 to make tops and they're selling it at a $100 markup. Much more lucrative than making a bunch of figures where you can only make a $4-$5 profit per, I guess.
                              There may be a hidden blessing in there. Better to have no Retro figure from this license than to have a crappy one that you have to customize to look only partially right.

                              Comment

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