Back in June, a Matty representative (was this Toy Guru?) made this statement in a Q&A.
Infinite Hollywood: Mattel Q&A June 15th, 2011 - Retro Action RIP
Since then, there has been much despair, hope and speculation about the line with not much said officially since other than Doc's recent comment quoted in this thread. At one point Bif Bang Pow (which now has a track record with various properties and a distribution channel via their online retail partner EE) mentioned that they sent a proposal to Mattel about exploring the possibilty of continuing the line with their involvement. Entertainment Earth has offered exclusive product prior... Star Wars figure packs come to mind.
I think Doc recently said that there were 6(?) additional characters that they had in the pipeline before the curtain seemingly came down?
Some of us choose to remain optimistic that there is a chance that the line continues on Matty as was previously suggested. Although given the fact that the Green Lanterns keep coming back on sale, perhaps the best chance of success at Matty might be sticking with Batman and Superman characters? Particularly with two major movies coming out in 2012.
Infinite Hollywood: Mattel Q&A June 15th, 2011 - Retro Action RIP
2. Are the sales of Retro-Action figures robust enough to sustain at retail at present and will MattyCollector continue to offer exclusives?
Customer interest has not been high enough to keep the Retro Action line going either at retail or online past the 2011 offerings.
If collector interest had been high enough to continue the line in 2012 we certainly might have looked into this, but for now 2011 will be the final product for this line.
Customer interest has not been high enough to keep the Retro Action line going either at retail or online past the 2011 offerings.
If collector interest had been high enough to continue the line in 2012 we certainly might have looked into this, but for now 2011 will be the final product for this line.
Since then, there has been much despair, hope and speculation about the line with not much said officially since other than Doc's recent comment quoted in this thread. At one point Bif Bang Pow (which now has a track record with various properties and a distribution channel via their online retail partner EE) mentioned that they sent a proposal to Mattel about exploring the possibilty of continuing the line with their involvement. Entertainment Earth has offered exclusive product prior... Star Wars figure packs come to mind.
I think Doc recently said that there were 6(?) additional characters that they had in the pipeline before the curtain seemingly came down?
Some of us choose to remain optimistic that there is a chance that the line continues on Matty as was previously suggested. Although given the fact that the Green Lanterns keep coming back on sale, perhaps the best chance of success at Matty might be sticking with Batman and Superman characters? Particularly with two major movies coming out in 2012.
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