they're 14.98 on toysrus.com right now too.
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Venture Brothers on CLEARANCE at TRU???
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Of course there's valid arguments to be made on both sides of the debate but I can't help but feel my feelings on this are validated when I see threads like this one here about these Venture Brothers going on clearance already; or another thread about Lost being discontinued already, or the same 8 Ghostbusters hanging at my TRU that have been there for weeks. It's not shocking at all, at least to me. There's a good reason for these sales duds and discontinuations and my suspicion is it's because what I've said before, that these aforementioned licenses are not truly "retro" as a Mego aficionado might define the word. Further, the target audience for these figures was clearly never really identified before they were produced. So you wind up appealing to kids with the characater usage while the toy style turns them off, and appealing to 40-somethings with the toy styling while the character selections apparently turn them off, as evidenced by the suggested lack of popularity of the lines.
In a nutshell, Mattel is trying to sell new characters in an old-fashioned format and it's proving counter-productive with cancelled lines and marked down figures already. Kids are confused as to why there's "dolls" in the aisle, adults are confused as to what Lost has to do with retro anything; and confusion is not conducive to a parent plunking down $40 for a couple of action figures.Comment
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^ If you watch Venture Brothers you can see why they would make them in Mego style. There are numerous references to Mego figures in the show. Almost every event/storyline is a parody from something that was from the 60s, 70s, and 80s. One of the characters on the show made action figures of himself and his buddies out of Megos! I also hear the creators of the show are Mego fans/collectors themselves.
As for Ghostbusters, well I was born in 1976 and I had Megos. When I was 8 Ghostbusters came out and I had those toys as well. My brother was born in 1980 and he also had both and knew what they were. Ghostbusters isn't too new. As a kid I wished the Ghostbusters had come out in a Mego format. I wish they were at TRU in Canada so I could buy them now.Comment
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Yeah, it goes back to the notion that a "Retro" line should stick with "retro" subject matter; a concept that's been debated here on the boards ad nauseum in recent weeks. These remarks above, however, are in line with my personal opinion that the line should keep the subject matter "retro." This is why I feel I still see those same 8 Ghostbusters hanging at our TRU. They're paying homage to a 70's toy line yet selecting modern characters to do so. By doing that you end up with, in my opinion, a conflict of interest. You have kids who may know the characters but don't get the look of the figures and pass on them (likely also because of price-point and because they look like "dolls.") Then on the flip side, there's folks like me who remember Mego (and are willing to pay $20 a figure for that reason) seeing characters offered that it's not neccessarily a given are universally known among our age group...so we pass on them. I hate not wanting to buy some of the new Mattel 8-inch offerings but I have absolutely no use for Lost Megos (I don't watch the show and couldn't name two characters on the series), Ghostbusters Megos, or
Venture Brothers Megos (I never heard of the show either by the way.) None
of these are representative of the Mego era, the "retro" era, in my opinion. So
I'm at least one of the potential buyers of Mattel's Megoey offerings who's
decided to pass on all these other non-Hero lines so far, obviously making me
a tiny part of the reason why they are getting marked down. Sadly, I'm even
forced to now start passing on some of the Super Heroes (like the 4 new GL
exclusives)...essentially for the same reason...the characters conjure up
absolutely nothing 1970's for me.
Of course there's valid arguments to be made on both sides of the debate but I can't help but feel my feelings on this are validated when I see threads like
this one here about these Venture Brothers going on clearance already; or
another thread about Lost being discontinued already, or the same 8
Ghostbusters hanging at my TRU that have been there for weeks. It's not
shocking at all, at least to me. There's a good reason for these sales duds and
discontinuations and my suspicion is it's because what I've said before, that
these aforementioned licenses are not truly "retro" as a Mego aficionado might
define the word. Further, the target audience for these figures was clearly
never really identified before they were produced. So you wind up appealing
to kids with the characater usage while the toy style turns them off, and
appealing to 40-somethings with the toy styling while the character selections
apparently turn them off, as evidenced by the suggested lack of popularity of
the lines.
In a nutshell, Mattel is trying to sell new characters in an old-fashioned format and it's proving counter-productive with cancelled lines and marked down
figures already. Kids are confused as to why there's "dolls" in the aisle, adults
are confused as to what Lost has to do with retro anything; and confusion is
not conducive to a parent plunking down $40 for a couple of action
figures.
Mego collectors, AKA us, don't account for very many sales so it's necessary to try to get outside intrest going. The popularity of things like Twisted Mego Theater and Robot Chicken have probably helped. The hope is to get parents who remember Mego figures to buy them for the little kids, like age 6 or so. The younger the kid, the more likely they are to accept the style. Superheroes are the most likely candidate.
We're on the gravy train right now. Enjoy it while it lasts.Expectation is the death of discovery.Comment
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^ If you watch Venture Brothers you can see why they would make them in Mego style. There are numerous references to Mego figures in the show. Almost every event/storyline is a parody from something that was from the 60s, 70s, and 80s. One of the characters on the show made action figures of himself and his buddies out of Megos! I also hear the creators of the show are Mego fans/collectors themselves.
As for Ghostbusters, well I was born in 1976 and I had Megos. When I was 8 Ghostbusters came out and I had those toys as well. My brother was born in 1980 and he also had both and knew what they were. Ghostbusters isn't too new. As a kid I wished the Ghostbusters had come out in a Mego format. I wish they were at TRU in Canada so I could buy them now.Comment
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-Johnny Quest
-Scooby Doo
-Battlestar Galactica
-Six Million Dollar Man
-Star Trek (if you consider that Star Trek was still a phenomenon in the 70's because of the popular reruns)
Within the DC license they could branch out and do:
-8-inch "Superfriends Editions" of the characters
-Lynda Carter Wonder Woman
-Reeve Superman
-Ferrigno Hulk/Bixby Banner
-Zod, Ursa, and Non
-Hackman Lex Luthor (with removable velcro wig!)
I know EMCE did the Star Trek reissues awhile back but perhaps Mattel should make them so they are available in TRU. The above ideas are what I think would sell best as they are representative of the Mego era. Parents will have fond memories of these characters and I think that partnered with the Mego style would dramatically increase sales. I just don't think Lost and Venture Brothers are the kinds of licenses that are going to generate the intended sales Mattel seeks, as made obvious by the fact they're already on clearance.Last edited by LOU; Feb 9, '11, 10:41 AM.Comment
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Well yes, but this is almost the same problem in reverse. Twilight Zone was well before the Mego era. A kid today has no idea what Twilight Zone is and most Mego era kids weren't even born when it was on the air. Even still, the only two Twilight Zone figures I ever saw on the pegs at TRU (and yes, they were SUPER cool looking!) weren't there long. I think it would be in Mattel's best interest to focus on the DC license with the Retros. Aside from Luthor and Sinestro, the others are nearly impossible to find at retail. For most people Mego conjures up memories of the Super Heroes anyway and Super Heroes are universally known to kids as well. If they were to continue with figures outside the DC license I would say they should go for licenses like:
-Johnny Quest
-Scooby Doo
-Battlestar Galactica
-Six Million Dollar Man
-Star Trek (if you consider that Star Trek was still a phenomenon in the 70's
because of the popular reruns)
Within the DC license they could branch out and do:
-8-inch "Superfriends Editions" of the characters
-Lynda Carter Wonder Woman
-Reeve Superman
-Ferrigno Hulk/Bixby Banner
-Zod, Ursa, and Non
-Hackman Lex Luthor (with removable velcro wig!)
I know EMCE did the Star Trek reissues awhile back but perhaps Mattel should make them so they are available in TRU. The above ideas are what I think
would sell best as they are representative of the Mego era. Parents will have
fond memories of these characters and I think that partnered with the Mego
style would dramatically increase sales. I just don't think Lost and Venture
Brothers is the kind of license that's going to generate the intended sales
Mattel seeks, as made obvious by the fact they're already on
clearance.
Of your list, the only viable one is Scooby Doo. Kids don't know Johnny Quest, Battlestar or the rest. If you're trying to get beyond just collectors, then you have to find something the kids want and the parents want to buy. The parents may like Johnny Quest and Star Trek but the kids don't know it.
Your ideas are fine for the adult collector, but the kids aren't going to care.Last edited by CrimsonGhost; Feb 9, '11, 10:53 AM.Expectation is the death of discovery.Comment
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Oh I wasn't aware that Mattel didn't make some of these Retros. In either case though, it's obvious gearing these towards kids isn't working. Besides, how many toy-buying kids are die-hard Lost fans? Apparently not many. A $20 action figure is clearly already geared towards collectors, the price-point alone screams that fact. If I was a kid and Mom said I could spend $20 in TRU, I wouldn't buy one figure. I'd get as much loot as I could. That's what kids do. They'd rather have 4 $5 items instead of one $20 one. So yeah, I guess that's the deciding factor regarding this debate, are the Retors geared towards kids or collectors? At $20 a pop, I think that's a no-brainer. That's why some of these lines are failing in my opinion. Again, I am only commenting on this based upon the subject of this thread, that Venture Brothers are on clearance already. There has to be a reason for that and my rationale here is a valid explanation.Comment
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Oh I wasn't aware that Mattel didn't make some of these Retros. In either case though, it's obvious gearing these towards kids isn't working. Besides, how many toy-buying kids are die-hard Lost fans? Apparently not many. A $20 action figure is clearly already geared towards collectors, the price-point alone screams that fact. If I was a kid and Mom said I could spend $20 in TRU, I wouldn't buy one figure. I'd get as much loot as I could. That's what kids do. They'd rather have 4 $5 items instead of one $20 one. So yeah, I guess that's the deciding factor regarding this debate, are the Retors geared towards kids or collectors? At $20 a pop, I think that's a no-brainer. That's why some of these lines are failing in my opinion. Again, I am only commenting on this based upon the subject of this thread, that Venture Brothers are on clearance already. There has to be a reason for that and my rationale here is a valid explanation.Expectation is the death of discovery.Comment
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