It's obvious price point is a major factor.

[Astronut]

When I see threads like this I get a sense of reassurance regarding my position on this subject. I agree with every single word written by the OP. I said the same thing months ago: these figures - while I love 'em and love the people responsible for making them - are priced too steep for high volume sales. Sadly this means no Mego-style renaissance. Not gonna happen, no way, no how.

I'm like that dude who ran for mayor, only my slogan is "The price of ReMegos is too d@mn high!!"

[k2]

I really don't like this line. The rubber looking boots and a few other things make it seem kind of off, but I would definitely buy a few of the better ones for $10.

I even hit up a few tj maxx just to see what i could find, but pretty much pass them by at toys-r-us

k.c.

[BlackKnight]

10 Buck grabs right before X-Mas ..., I'd say quite a few Kids out there got 1 or a couple of these Under the Tree. It's a good buy for Parents that buy figures for thier Kids for Sure. At 20 + tax ..., Unless a Kids Parents are into these , and know what they are, Not so many ... The Ratio now is Probably Huge.

As a Collector, 10 buck Figures are Fantastic Too.
Even More so, if you are Disapointed with the Mattel Body, wanted to swap it out, or change something...., or customize.

It's Really a Win , Win Situation.
I only really Wanted Aquaman from Wave 2 ...
But at 10 Bucks ..., I could buy a few.

[ODBJBG]

Mattel would sell 2-3 times as many of these figures at $10 than they will at $20. These leaking to discount chains have proved that as they've been selling like hotcakes. Price is the single biggest factor holding these toys back.

Unfortunately I don't know if Mattel will budge on the price, even if it would benefit them in the long run.

[toys2cool]

my toys r us is still full, it's gotta be mattel

[megocrazy]

So after having conversations with two different TJ Maxx toy department people, I'm convinced the new lower price point is the reason Toys R Us has had some of these figures sitting around for so long.

I've been looking to pick up the wave 2 and have been unable until landing 2 Aquaman's , a manta, and a Two Face between two stores today. While discussing I was told they've gotten either 2 or 4 cases a week for the past three weeks and both waves 1 and 2 and have all sold out.

I'm wondering if the ones they've gotten came directly from Mattel or possibly a buy-out from TRU. The department heads didn't know but did say they regularly get their toy supply from other retail chains at discounted pricing.

This could be the best thing that happened to this line because I really think they now have a better chance of being an impulse buy for little kids the same way Mego's could have been years ago. Something I don't think you would see at the $20 price point.

I will continue the hunt until I have completed wave 2 since I have not yet seen them at TRU retail in my area.