This is not directed at anyone here, but rather an open question to those in the industry or those who grasp this concept more than myself, which is probably everyone. I cannot understand the veil of secrecy surrounding the retro heroes and really with Mattel itself.
I could understand if there was some competition for the 8-inch superhero market, but that doesn't exist. Mattel is so cryptic with their Q and A sessions they come off as extremely arrogant and dismissive of their customer base. I just don't see, in this digital day and age, not being a little more transparent with their fans and customers and opening up with new product and details. With Twitter, Facebook and other multiple sources of networking available, why not build hype by pimping their stuff way in advance and actually engaging their customers?
I know the Pauls are limited in their info sharing, and that's fine. You gotta follow the company rules. I won't speak for them, but were I in that position, I'd be itching to do some freelance promotions and really pimp the hell outta Retro heroes, especially with the target market...us. The feedback request on bodies is a start.
I'm not holding my breath waiting for the next wave announcement, but it shouldn't be a classified wikileaks document either. I'd love to see this line thrive, but I'd also like to see Mattel drop it's disassociative secret service act.
Scott
I could understand if there was some competition for the 8-inch superhero market, but that doesn't exist. Mattel is so cryptic with their Q and A sessions they come off as extremely arrogant and dismissive of their customer base. I just don't see, in this digital day and age, not being a little more transparent with their fans and customers and opening up with new product and details. With Twitter, Facebook and other multiple sources of networking available, why not build hype by pimping their stuff way in advance and actually engaging their customers?
I know the Pauls are limited in their info sharing, and that's fine. You gotta follow the company rules. I won't speak for them, but were I in that position, I'd be itching to do some freelance promotions and really pimp the hell outta Retro heroes, especially with the target market...us. The feedback request on bodies is a start.
I'm not holding my breath waiting for the next wave announcement, but it shouldn't be a classified wikileaks document either. I'd love to see this line thrive, but I'd also like to see Mattel drop it's disassociative secret service act.
Scott
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