TRU raises price on "retro-action" figures

[Sandman9580]

I know Mattel feels the retro figures are worth more than this so the price will probably stick.....

In reference to what? "High-end collectibles"? Certainly not to what Megos originally retailed for (adjusted for inflation). I'm glad sales have exceeded expectations, but I don't understand the reasoning. Good sales=> higher production numbers=> lower cost. (Or at least the same cost.) Isn't that how it's supposed to work?

[drogge]

Price

They are still 19.99 in my neck of the woods. This thread is kind of ironic coming off the heals of the close-out thread. I just want to know exactly when Wave 2 is coming out, I want to be first in line. I am really excited about the new Batman. When all the mego-like figures coming out I have decided to focus buying DC and Trek new. The Twilight and Monsters I will buy close out.

[LonnieFisher]

It'll probably kill any chances of Marvel figures being done by Hasbro if the sales go down because of the increased price.

[jimsmegos]

No disrespect to the line but the figures aren't worth anything over $12.00

They're just plastic and cloth like any other figure

I agree.

[LonnieFisher]

Actually, I think this'll backfire for Mattel. With a raised price less people will buy these, with a lower price more people would buy these

Exactly what I was thinking.

[Meule]

This all makes good business sense. As a customer, I don't like seeing prices go up, but I recognize that raising prices is probably the right move for TRU. Why not make a little more $?

It's hard to argue that raising prices is a terrible idea if the product is doing better than expected. Ideally, they'll now have enough margin to put this line on sale, and work it into some of their ad circulars.

Actually, I think this'll backfire for Mattel. With a raised price less people will buy these, with a lower price more people would buy these

[jwyblejr]

The biggest drawback is that dealers are selling these as "used" on Amazon for under 20 bucks. That's not going to help TRU in the long run.

[Duncan]

Wave 1 sales exceeded expectations. Green Arrow sold out in three weeks
both times.

The only other places to buy them retails for $25.00.

This all makes good business sense. As a customer, I don't like seeing prices go up, but I recognize that raising prices is probably the right move for TRU. Why not make a little more $?

It's hard to argue that raising prices is a terrible idea if the product is doing better than expected. Ideally, they'll now have enough margin to put this line on sale, and work it into some of their ad circulars.

[Remco Monster]

Like I really needed ANOTHER reason not to buy these....

[AAAAA]

Is this the beginning of the end of the Retro-Action Heroes? One of those lines that suddenly vanish?

it depends on the economy, and the rate of inflation.

[LonnieFisher]

Is this the beginning of the end of the Retro-Action Heroes? One of those lines that suddenly vanish?

[bizzaro megomauler]

some stores here in NY charged 22 from the get-go, and others were 19. noting new here... mine still sells them for 19

[Meule]

Weren't they on discount a couple weeks ago? Big orange stickers?

I think that was only 1 TRU and because they were damaged

[megoscott]

Weren't they on discount a couple weeks ago? Big orange stickers?

[Meule]

Wave 1 sales exceeded expectations. Green Arrow sold out in three weeks
both times.

The only other places to buy them retails for $25.00.

Meaning the price for wave 2 has gone up as well?