Not what I am getting at.
I don't think anyone would think they have come up on a cash of toys that are 30 year old stock suddenly reappearing on the shelves. If they did, they would sell OUT


No, I am saying Joe Parent might think the item is last years model that didn't sell because it did not appeal to kids. I am thinking Indiana Jones here. Something that has been warming the pegs and moved around so much that it is getting a bit ragged, but is not on clearance so the price seems high for something that kids are not into. Not all parents/gift givers are toy savvy. Many of them just want to know 'what does it do?' and if they don't see it holding a kids attention for more than 5 minutes will pass on it.
I would also like to reiterate that personally, as a collector, the idea of weathered packaging does not appeal to me. As a parent buying these for my kids (which I most certainly will) it has no impact.
I am also very happy to see more hero toys on the shelves that do not have guns, knives, or blood on them. May there be many more to come.
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