Is Mego Missing the Mark?

[CrimsonGhost]

^Mego did challenge it. They created cards using vintage art for the DC Heroes and presented it to WB.

You know what WB said? “Thanks, now do it our way.”

It’s not about creating art, it’s about uniformity of product.

[enyawd72]

Correct. Package design IS limited to style guides and what we're asked to do, for example - NOT put the character's image on the front of the card. It's easy to pick it apart as a consumer not understanding graphic designers don't have free reign to do whatever they want. They're given instructions to execute.

My biggest question would be WHY doesn't anyone challenge this? If I were making a product I would. What is the REASON for not putting the character's image on the card? Are we talking about actor likenesses or comic art? Who makes the decision, and why? I would challenge it, force the issue, and prove that I could do better. After all, isn't the goal to make money? If better packaging designs would increase sales, what corporate idiot wouldn't want that? It makes ZERO sense from a business standpoint.

[Brown Bear]

I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.

Correct. Package design IS limited to style guides and what we're asked to do, for example - NOT put the character's image on the front of the card. It's easy to pick it apart as a consumer not understanding graphic designers don't have free reign to do whatever they want. They're given instructions to execute.

[TrekStar]

I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.

I definitely agree, I would have liked seeing the Star Trek figures card backs released on the retro designs.

[Mego-Amigo]

I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.

[Nostalgiabuff]

on things like Star Trek and the Superheroes they are tied to the brand packaging by the license holder

[SpideyDude73]

Mego Batman and Spiderman are some of my first and most treasured memories. I was super excited when I saw they were getting back in the game with the Target exclusives and picked up the ones I felt I had a connection to. There was always a small feeling of "something" missing.

I pose this question... is Mego missing the mark by not using retro style packaging?? There is obviously a huge resurgence of toys being released in the 70s and 80s vibe(or virtually identical to the originals) and Mego should not fear jumping on that bandwagon because they WERE the originals. I want Mego to succeed in a bad way with their reintroduction of 8" figures but I feel like the soul just isn't there.

What do you guys/gals think??