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Should FTC have accepted Mego Marvel license even under the $80 sets restrictions?

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  • hedrap
    Permanent Member
    • Feb 10, 2009
    • 4825

    #31
    Originally posted by enyawd72
    That's all you needed to say. That, and "I've never understood how the very people who've kept this brand alive support 1:1 repros."

    Those two statements make perfectly clear exactly what you meant. We should NOT support or buy 1:1 reproductions. Why? Because they devalue originals. What value were you referring to if not monetary? You more than implied the monetary value, or "investment" is hurt. Toys aren't investments. Toys are toys and sometimes they're expensive because there are only a few of them out there, but lots of people would like to own one. This is where reproductions come in. That's why I brought up the Aquaman set.
    Now EVERYONE who wants one of these sets will be able to own one. I could care less if I own an expensive original or not.

    I don't see dollar signs when I look at old toys. All I see are cool toys.
    ...In other words, you read into what I wrote, out of bias.

    When I wrote "the very people"...why did you assume I was talking about you? Truthfully, you, Oven Mitt, and the FTC crowd, are not who I was putting that question to. The old heads know who they are.

    FTC didn't spontaneously generate a marketplace. The market only exists because a group of people in the 90's kept the brand's value alive by making Mego synonymous with 8-inch figures in Toy pop culture. But the problem, as pointed out by people more in the know than I, is that Mego/8-inch is not a deep pool.

    The question then becomes, would FTC lose out on sales if they made general alterations to their WGH repros? I'm not talking about NECA quality, I mean why couldn't FTC take the hand/cuff design from Green Arrow and apply it to Batman, Robin and Aquaman? Why weren't the symbols silkscreened onto the suits? If they still have plant workers hand-painting eyes, why not make Batman, Robin and GA's eyes white? Why not give Shazam the correct color cape and cuffs, or Superman's belt?

    Because by making exact replicas, and repeatedly releasing them, FTC is purposely weakening original Mego's place in the market, as that is FTC's competition. The more they replicate, the weaker the brand's value becomes. Ironically, the plays right into the "evil hands" of the collectors who do treat them as an investment, because it's going to place an insane premium on original MOC/MIB Mego in several years.

    So when I look at FTC, I don't see owners who look at Mego the same way I, (and some others here), do. They saw an opportunity, fair enough. But the constant double-dip is usually a sign things are not moving like they thought, so it's cheaper to flood the market with replica figures whose entire production costs are already paid for, thereby killing Mego's brand value, so be it. Except, they're only in this game because of Mego, so by devaluing the original, FTC is openly exploiting Mego's lost patents, trademarks, etc...and calling it a revival. When they finally give up the replica ghost, we'll see.

    ...and that's the difference in the Mego business model vs FTC. Mego was mass-producing because it always had new buyers and had to change with production methods. Marty Abrams wasn't thinking "ya know, if I get rid of the removable masks or change the bodies, it's going to force a second purchase". Second purchases were to either replace broken firsts or gifts, not as variant chases.

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    • wise guy
      Career Member
      • Dec 29, 2014
      • 944

      #32
      Mego was before action figures and sold to kids ( nobody targetted collector's back than) .
      FTC is for collector's and making money so of course their going to do variants just like
      Toy Biz did with Marvel figures. Nobody is forcing us to buy these, so if you hate them
      why waste your money,( I skipped Diamond Wolverine for that reason). I have no sympathy for Ebay sellers trying to get hundreds of dollars for a 40 year old KID'S TOY.

      Comment

      • enyawd72
        Maker of Monsters!
        • Oct 1, 2009
        • 7904

        #33
        Hedrap, there are so many things in your post that don't even begin to make sense I don't know where to start.

        Your conspiracy theories about FTC's business motives are ludicrous. Double dipping means things aren't going well?
        Umm...yeah, cause it's totally logical to keep making MORE of figures that aren't selling right?

        As far as your criticism about FTC making alterations to their WGSH...umm, you do realize they literally just did that very thing with the six JLA figures released this week. So much for that argument.

        Comment

        • MIB41
          Eloquent Member
          • Sep 25, 2005
          • 15633

          #34
          Originally posted by hedrap

          ...and that's the difference in the Mego business model vs FTC. Mego was mass-producing because it always had new buyers and had to change with production methods. Marty Abrams wasn't thinking "ya know, if I get rid of the removable masks or change the bodies, it's going to force a second purchase". Second purchases were to either replace broken firsts or gifts, not as variant chases.
          If you're selling licensed goods, the nostalgia market can be a very lucrative place if you have the operating revenue to tap into it. Marty Abrams didn't have to fight to get those licensed deals in the 70's because no one was knocking down the doors of DC or Marvel like they do today with billion dollar movie franchises and decades of merchandising history behind them. As far as offering similar characters as a means to encourage additional sales, I could not disagree with you more. Let's look at Batman alone - RC Batman, Molded head Batman, Fist-fighting Batman, Secret identity Batman, 3 3/4 inch Batman, !2 inch Batman, and on from there. Plenty of heroes took that same route. The fact that FTC has expanded upon it because there's a bigger market that supports it, is not exactly something I would call unique. Need we get back on topic and explore the extra purchases one has to make to complete these $80 EMCE "sets" that only provide one body? But at the end of the day, it's about choices. I buy FTC product, in addition to BBP, NECA, EMCE, ZICA, and others that support this format and provide the things I want. But no one is holding a gun to my head to buy "everything". The only person responsible for a purchase is the one who opens their wallet. If FTC can find different ways to push their inventory, good for them. That's nothing but good ole fashion business 101. How Marty and Mego got painted as saints in the business world is pretty ridiculous given the legal troubles that helped put him in prison and sink the company. Read up on it. You might be surprised.

          Comment

          • enyawd72
            Maker of Monsters!
            • Oct 1, 2009
            • 7904

            #35
            Also, it's absolutely laughable to think that FTC sees Mego as a competitor. A company that's been out of business for over 30 years? Right now there are exactly SIX vintage boxed/carded Mego Batmans in mint condition on Ebay...all of them in the $400-600 range.

            If that's FTC's biggest competition...they don't HAVE any competition.

            Comment

            • huedell
              Museum Ball Eater
              • Dec 31, 2003
              • 11069

              #36
              Originally posted by ovenmitt
              SDCC is less than a month away. We will know the fate of DST/EMCE Mego Marvel sets then! The Thor set is supposed to be solicited this month June if not before SDCC the writing's on the wall.
              Hmmm... writing for what exactly? I mean, if Thor is not picked up... then we have no idea what'll happen after that. Maybe no quick successor---if any. If DST/EMCE's retro-Mego Marvel line ends, people who once dismissed the line as way lacking, may be yearning for what once was if/when there are no modern-retro Marvel Megos to be had. Who knows?

              Originally posted by ovenmitt
              AMEN! Everybody who is buying FTC Mego DC will buy Mego Marvel, too! I LOVE your idea of 2 COMPLETE Mego Marvel figures ALL the originals and NEW 2-packs! I'd pay $80 too even though it's still steep! Include classic Marvel comic book for each character like Toy Biz Marvel Legends to help justify price! $25 singles are still the way to go!
              I don't know which of these ideas (if any) Marvel would actually accept----but, yes, I agree DST/EMCE/Marvel very likely could have come up with a better plan as far as selling things in a certain profit-geared way as dictated by the (notably odd) Marvel licensing rep(s).

              I mean, I prefer DST/EMCE product and sales methods overall over FTC's---but, I admit, there's just not enough of it IMHO---and, more importantly, regardless of what I personally prefer, the high DST/EMCE price appears to be driving this DST/EMCE Re-Mego line to an end.
              Last edited by huedell; Jun 14, '15, 7:01 PM.
              "No. No no no no no no. You done got me talkin' politics. I didn't wanna'. Like I said y'all, I'm just happy to be alive. I think I'll scoot over here right by this winda', let this beautiful carriage rock me to sleep, and dream about how lucky I am." - Chris Mannix

              Comment

              • ovenmitt
                Persistent Member
                • May 26, 2009
                • 1448

                #37
                huedell,

                I meant the writing's on the wall that DST/EMCE Marvel sets are finished if Thor set is not solicited by SDCC. I should have been clearer.

                These sets are not frequent enough and too expensive anyway.

                If FTC can do a Superman wave with Ma and Pa Kent think about Marvel with Aunt May and Uncle Ben!!

                FTC is doing everything DC! Nothing is being done with Marvel!

                Comment

                • wise guy
                  Career Member
                  • Dec 29, 2014
                  • 944

                  #38
                  A 2 Pack with Spiderman /Green Goblin, or Capt America /Red skull, makes a lot more sense than Capt Action style sets with one body .Diamond/Emce did not pay attention to all
                  the Cap, and Spidey,( Capt. Action suits) clogging up Toys r us the last few years .
                  Kids see these as dolls and even in the 70's the Supergals were sold in the Barbie area

                  Comment

                  • madmarva
                    Talkative Member
                    • Jul 7, 2007
                    • 6445

                    #39
                    The Hasbro sub-license calls for one figure per item as Doc Mego has explained. The license would not allow two figures at an $80 price point.

                    Comment

                    • ovenmitt
                      Persistent Member
                      • May 26, 2009
                      • 1448

                      #40
                      Didn't Disney try to buy Hasbro so it would not have to license Marvel and Star Wars b ut have complete control (and own GI Joe and Transformers as well!) I wish deal had gone through then we see a Mego Marvel Universe!

                      I know Disney has gone after Time/Warner too and I'd like to see a merger of DC and Marvel Universes!

                      Comment

                      • LonnieFisher
                        Eloquent Member
                        • Jan 19, 2008
                        • 11012

                        #41
                        I'd sure like to see the amount of DC figures coming out, in the Marvel line. I'd get Aunt May and Uncle Ben! The three variations of one character still only has given us nine figures, soon to be twelve(hopefully) when Thor comes out. How many figures does FTC release in the same amount of time?

                        Comment

                        • wise guy
                          Career Member
                          • Dec 29, 2014
                          • 944

                          #42
                          This is what we are told but it is also a recipe for failure . Maybe Hasbro want's it to fail
                          because they passed on 8" retros .

                          Comment

                          • ovenmitt
                            Persistent Member
                            • May 26, 2009
                            • 1448

                            #43
                            Same character in set is too limiting even if it's 2 different costumes and alter ego!

                            How could say Jean Grey be done? Could DST/EMCE do 60s Marvel Girl, 70s Phoenix, and 90s Jean Grey (Jim Lee costume)?

                            What about Spider-Woman- ALL 3 females who have worn different versions of the costume?

                            Every major Marvel character does not fit this format! And he or she has to be a BIG GUN to justify $80! If only 3 bodies were in each set maybe.

                            Comment

                            • huedell
                              Museum Ball Eater
                              • Dec 31, 2003
                              • 11069

                              #44
                              Originally posted by wise guy
                              This is what we are told but it is also a recipe for failure . Maybe Hasbro want's it to fail
                              because they passed on 8" retros .
                              Logically, they wouldn't "want" it to fail----they would "design" it to fail----that's their job----I mean, more specifically, their job isn't really to make competition "fail" outright (that's bad press for the brand they're licensing), but they have to make it so that their competition doesn't share a similar marketplace with them (eating at their profits).

                              Thing is though (and this where the "designed to fail" concept comes into play)---the DST/EMCE stuff is dang CLOSE to Hasbro's marketplace demand audience---so it's a very edgy scenario here.
                              "No. No no no no no no. You done got me talkin' politics. I didn't wanna'. Like I said y'all, I'm just happy to be alive. I think I'll scoot over here right by this winda', let this beautiful carriage rock me to sleep, and dream about how lucky I am." - Chris Mannix

                              Comment

                              • Teemu
                                Persistent Member
                                • Dec 15, 2010
                                • 1742

                                #45
                                Originally posted by ovenmitt
                                Didn't Disney try to buy Hasbro so it would not have to license Marvel and Star Wars b ut have complete control (and own GI Joe and Transformers as well!) I wish deal had gone through then we see a Mego Marvel Universe!

                                I know Disney has gone after Time/Warner too and I'd like to see a merger of DC and Marvel Universes!
                                Disney wants to own everything

                                They will even want to buy Toys R us (which they have been rumored to) once TRU goes completely bankrupt so they then can really corner the toy market.

                                Comment

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