FTC posts X-Men movie/cartoon costumes comparison on Facebook. Hmmmm

[Mego Milk]

Guess what, FTC...it worked!

[sprytel]

The genius was getting GeekTyrant.com to write the article on June 24th to coincide with their stealth marketing launch of action figures based on the X-Men cartoon & Fox movies.
...And to leak it on Geekxgirls.com a week before that on June 19th.
...And to have them previous GeeksAreSexy.com post a week before that on June 6th.
...And the Dorkly post on June 3rd.
...And if that wasn't enough... to plant the original Tumblr site on May 24th. Almost a whole month before!

No wonder FTC is doing so well. They are always thinking 5 steps ahead. Disguising it as just "yet another comic book meme" making its rounds on the internets. Almost had me fooled.

Pretty sneaky, sis!

[CrimsonGhost]

LOL! Sprytel for the win.

[hedrap]

The genius was getting GeekTyrant.com to write the article on June 24th to coincide with their stealth marketing launch of action figures based on the X-Men cartoon & Fox movies.
...And to leak it on Geekxgirls.com a week before that on June 19th.
...And to have them previous GeeksAreSexy.com post a week before that on June 6th.
...And the Dorkly post on June 3rd.
...And if that wasn't enough... to plant the original Tumblr site on May 24th. Almost a whole month before!

No wonder FTC is doing so well. They are always thinking 5 steps ahead. Disguising it as just "yet another comic book meme" making its rounds on the internets. Almost had me fooled.

Pretty sneaky, sis!

Or....once Matty abandoned 8-inch the whole DCU was up for grabs in that scale. We're witnessing, right now, that Hasbro did nothing for Days. So technically they abandoned the X Movies as a license on behest of Marvel. That's pretty much how FTC got Batman '66. Now consider Doc was given an exclusive with limited range, Same deal with the Fox X franchise.

So I don't think it's arbitrary. They're a company that licenses trademarks, not a fansite or aggreagtor. With this one post, they've created what could fall under "market confusion". If they kept it up, as a way to bait people into thinking they were about to get a Marvel deal, Hasbro would eventually send a cease/desist.

It's not hard to see FTC using a free, circulated graphic that someone made for the release of Days, to gauge their audience on how new designs mesh with retro toys. As we've seen on the forum, you can't ask outright because everyone says they're buying when the real number is, at best, half will.

[megocrazy]

The thing that confused me was initially all we heard about was the 66 Batman license. Even the initial protos were all related to that particular license. There was no talk of a complete DC license at all. I actually don't know if there has been ever. The initial mego repro releases were all characters related to the same show, and then they announced Teen Titans. Now Wonder Woman. The thing that really confused me was there were a ton of directions I probably would have gone if the entire license were at my disposal. I'm guessing if there was something shady going on DC would have halted it, but it was kinda strange the way it was presented initially.

[Iron Mego]

They said the had the whole DC catalog very early on.

[scott metzger]

And yet Mattel holds the master license to DC and we still get DC ReMegos from FTC.

In today's toy industry, the way licenses can be split up is sometimes mind blowing. Different scales from the same exact property can wind up with different companies, as in Mattel making 6" Batman '66 figures, and FTC making the 8" ones. I think with something like this Hasbro or Mattel, as master license holders, have first shot at things (if it isn't specifically within their existing license), but if they pass, others can jump on board. And the nature of the license can make a difference; I think the '66 Batman license is totally separate from the regular DC license Mattel holds as the rights and such weren't straight out DC/Warner's to begin with. Look at Mattel's Masters of the Universe Classics line, where they had to license the Filmation cartoon characters based on their own property because they no longer owned the rights. Without knowing the exact terms of the agreement Marvel has with Hasbro, it's hard to say what is possible and what isn't.

[Timothy2251]

Since we're getting a Wolverine from EMCE Toys in the near future, I'm betting FTC won't be getting the X-Men license anytime soon.

The only caveat I'd make, though, is the rumored X-men-less Marvel Universe post-reboot that's been alluded to by sites such as Bleeding Cool. X-Men and FF are in Fox' wheelhouse for films, and allegedly, Marvel's playing down those properties as a result. If a side deal has been cut by FTC for X-Men, that'd be one heck of a coup.