Guess what, FTC...it worked!
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FTC posts X-Men movie/cartoon costumes comparison on Facebook. Hmmmm
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The genius was getting GeekTyrant.com to write the article on June 24th to coincide with their stealth marketing launch of action figures based on the X-Men cartoon & Fox movies.
...And to leak it on Geekxgirls.com a week before that on June 19th.
...And to have them previous GeeksAreSexy.com post a week before that on June 6th.
...And the Dorkly post on June 3rd.
...And if that wasn't enough... to plant the original Tumblr site on May 24th. Almost a whole month before!
No wonder FTC is doing so well. They are always thinking 5 steps ahead. Disguising it as just "yet another comic book meme" making its rounds on the internets. Almost had me fooled.
Pretty sneaky, sis!Comment
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The genius was getting GeekTyrant.com to write the article on June 24th to coincide with their stealth marketing launch of action figures based on the X-Men cartoon & Fox movies.
...And to leak it on Geekxgirls.com a week before that on June 19th.
...And to have them previous GeeksAreSexy.com post a week before that on June 6th.
...And the Dorkly post on June 3rd.
...And if that wasn't enough... to plant the original Tumblr site on May 24th. Almost a whole month before!
No wonder FTC is doing so well. They are always thinking 5 steps ahead. Disguising it as just "yet another comic book meme" making its rounds on the internets. Almost had me fooled.
Pretty sneaky, sis!
So I don't think it's arbitrary. They're a company that licenses trademarks, not a fansite or aggreagtor. With this one post, they've created what could fall under "market confusion". If they kept it up, as a way to bait people into thinking they were about to get a Marvel deal, Hasbro would eventually send a cease/desist.
It's not hard to see FTC using a free, circulated graphic that someone made for the release of Days, to gauge their audience on how new designs mesh with retro toys. As we've seen on the forum, you can't ask outright because everyone says they're buying when the real number is, at best, half will.Comment
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The thing that confused me was initially all we heard about was the 66 Batman license. Even the initial protos were all related to that particular license. There was no talk of a complete DC license at all. I actually don't know if there has been ever. The initial mego repro releases were all characters related to the same show, and then they announced Teen Titans. Now Wonder Woman. The thing that really confused me was there were a ton of directions I probably would have gone if the entire license were at my disposal. I'm guessing if there was something shady going on DC would have halted it, but it was kinda strange the way it was presented initially.It's not a doll it's an action figure.Comment
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In today's toy industry, the way licenses can be split up is sometimes mind blowing. Different scales from the same exact property can wind up with different companies, as in Mattel making 6" Batman '66 figures, and FTC making the 8" ones. I think with something like this Hasbro or Mattel, as master license holders, have first shot at things (if it isn't specifically within their existing license), but if they pass, others can jump on board. And the nature of the license can make a difference; I think the '66 Batman license is totally separate from the regular DC license Mattel holds as the rights and such weren't straight out DC/Warner's to begin with. Look at Mattel's Masters of the Universe Classics line, where they had to license the Filmation cartoon characters based on their own property because they no longer owned the rights. Without knowing the exact terms of the agreement Marvel has with Hasbro, it's hard to say what is possible and what isn't.Comment
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Since we're getting a Wolverine from EMCE Toys in the near future, I'm betting FTC won't be getting the X-Men license anytime soon.
The only caveat I'd make, though, is the rumored X-men-less Marvel Universe post-reboot that's been alluded to by sites such as Bleeding Cool. X-Men and FF are in Fox' wheelhouse for films, and allegedly, Marvel's playing down those properties as a result. If a side deal has been cut by FTC for X-Men, that'd be one heck of a coup."It's sad that governments are chiefed by the double tongues. There is iron in your words of death for all Comanche to see, and so there is iron in your words of life. No signed paper can hold the iron. It must come from men. The words of Ten Bears carries the same iron of life and death. It is good that warriors such as we meet in the struggle of life... or death. It shall be life."Comment
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