World's Greatest Heroes! New "Series 2" Full-Page Ad

[garfoot]

When Figures first announced they were remaking Mego figures, first we thought that only Batman related stuff would be available. They showed us the carrying case then we knew that there would probably be 11 figures made, possibly a 12th yet to be determined. So my initial thoughts were okay, wave 1-3 will be Batman merchandise. So this marketing plan fits. These were always going to be the first 11 figures out of the gate. It wasn't until the interview with Figures that we found out that the entire DC Universe (minus movies) was at their disposal.

From a marketing standpoint, of which I know something about, it makes sense to start out with Batman, their heavy hitter. The Nolan trilogy not so far removed, the '66 tv show merchandise about to hit everywhere this summer, why not test the market to see how these new figures are received? I personally think these will do well because their Batman, and they bring back found memories for so many of us. If series 1-3 do well, then expand the series into others. We know the other DC Megos by heart, and we know what should be released, but we must step back and take personal feelings out of the equation. I believe Figures love these figures as much as we do, and I know that they will make as many as they can as long as they sell.

They have been open and honest on Facebook to me about their desire for these to succeed. I can see these going for several years, and bringing us 100 figures, if the figures do well. Out of all their announced lines, I think that this one has the legs to be their flagship. DC and possibly Marvel in the future, I like those odds. But being as this is a business, only time will tell. With Man of Steel only a couple weeks away, I wouldn't be shocked if a certain "S" man showed up in series 4.

[monitor_ep]

FTC hasn't ruled out about the Marvel figures, it is up to Disney if they want to go with Remegos.

[needahero]

I am new to the collector scene only had megos as a kid but will buy these to rekindle my childhood hope I have the courage to open these items when I get them. Are they going to make Marvell figures ? If not pls tell why?

[ovenmitt]

Did Figures have the rights to ALL DC characters from the start or just Batman? I love Batman and the Batman characters comprised a big chunk of my childhood WGSH! So, I don't mind Batman leading off new WGSH! Superman deserves representation in 2013 for hs 75th!

After the 3 Batman waves it will only take another 3 DC reissue waves:

Superman, Clark Kent, Supergirl, Mr Mxyzptlk

Wonder Woman, Aquaman, Shazam, Green Arrow

Teen Titans- Aqualad, Kid Flash, Wonder Girl, Speedy

Then on with the NEW! A DC Multiverse to select from!

[monitor_ep]

You do know I do not work for FTC or WB/DC. I have no idea why they are releasing just Batman Family in the first three waves. I love my Megos. This is why I have spent over $1000 rebuilding my collection. I want all the ReMegos and I would love to get new figures. I have stopped buying other figures just to focus on Megos. I am only trying to give my guess as to way they are releasing the figures that they are doing. I have been in the selling/trading/buying of toys for over 20 years now. So I am just drawing from knowledge of past toy sales to try and figure out what is going on.

That being said I really want to know what the fourth figure in wave 3 is going to be and when waves are going to get released.

[imp]

Bottom line, if you want to see non Batman figures, you better buy the first three waves.

Bottom line: NO.

I already pre-ordered the entire Series 1 set. All four of 'em. But I won't be getting any of Series 2. Sorry.

[megomania]

The ad says "look for future releases to include other batman characters and their secret identities" Hmm.....


-Chris

[rchatlin]

Haven't full repro Bruce and Dick figures been available for quite a while now?
I thought Doc Mego offered them, as well as the other two.

Granted, these are licensed, but essentially the same, right?

r
o
b

I'm sure collectors will jump at the chance to finally own the secret identity figures, as well as the RC figures from wave three.
Bottom line, if you want to see non Batman figures, you better buy the first three waves.
I'm gonna support everything they release to help make the rest of the DCU happen.

[enyawd72]

I'm sure collectors will jump at the chance to finally own the secret identity figures, as well as the RC figures from wave three.
Bottom line, if you want to see non Batman figures, you better buy the first three waves.
I'm gonna support everything they release to help make the rest of the DCU happen.

[imp]

Ok I was only counting the DC comic related figures (ops 11 Batman related characters)

Going back to your original post, you stated, "You cannot blame FTC for the ratio of what Mego released." But your 'ratio' of what Mego released is a completely inaccurate fiction.

BATMAN FAMILY (11 characters)
Batman
Robin
Removable Cowl Batman
Removable Mask Robin
Bruce Wayne
Richard Grayson
Joker
Penguin
Riddler
Catwoman
Batgirl

More than half of your 'ratio' are variations of two characters, not different characters. Batman's Removable Cowl and Robin's Removable Mask were simple production variations. Are you also going to count the Vinyl Cape Batman and the Elastic Belt Robin as 'characters'? I'm just saying: Don't pin this on Mego.

Like I said I am not counting the Marvel characters because FTC has not stated if they can get them. For all we know WB/DC could have told FTC that they have to release the Batman Family first. Batman seems to be the money maker at DC so by testing this out to see if ReMegos are going to sell I can see why. So with what happened with the Retro-Active I can see WB/DC could be testing the waters first to see if the market is there for another attempt at Megos.

Here's what I think is happening: There is a long-standing marketing fallacy -- going back to the '89 Batman movie line and the BTAS series -- that new DC toy lines have to kick out a bunch Batman variations along with a few other characters. This may be valid, but only when you're marketing TO CHILDREN.

Yes, kids want Batman. Sure, gift-buying grandmas and classmates want Batman. COLLECTORS, on the other hand, want variety. And let's be clear who this line is targeting: Adult Collectors. Adhering to this kid-centric stratagem for adult collectors is a classic blunder. Kinda like starting a land war in Asia.

[monitor_ep]

Ok I was only counting the DC comic related figures (ops 11 Batman related characters)

BATMAN FAMILY (11 characters)
Batman
Robin
Removable Cowl Batman
Removable Mask Robin
Bruce Wayne
Richard Grayson
Joker
Penguin
Riddler
Catwoman
Batgirl

DC UNIVERSE (12 figures)
Superman
Supergirl
Clark Kent
Wonder Woman
Green Arrow
Aquaman
Shazam
Isis
Speedy
Kid Flash
Aqualad
Wondergirl

Like I said I am not counting the Marvel characters because FTC has not stated if they can get them. For all we know WB/DC could have told FTC that they have to release the Batman Family first. Batman seems to be the money maker at DC so by testing this out to see if ReMegos are going to sell I can see why. So with what happened with the Retro-Active I can see WB/DC could be testing the waters first to see if the market is there for another attempt at Megos.

That being said I would have done wave two as a Superman wave since the movie will still be in the minds of the customers, but I do not work for WB/DC so I cannot say what goes through there minds. I just happy they didn't decide to use there DCnU outfits.

[imp]

Are the pictures here official CTVT bodies or just more "prototypes"? Penguin is a T1. I'm really wanting to see some good pictures of their actual product.

I could be wrong, but I believe everything in the ad -- except for Penguin -- is new, FTC product. Catwoman's gloves and the SI suits are clearly replicas. Penguin's head looks to be new, FTC product. I can't discern whether Penguin's outfit is vintage Mego or new FTC, but it's definitely a Type 1 body. I'm guessing FTC did not have the fat-body prototype completed in time for marketing purposes? I'm also guessing the FTC fat-body will mirror the Type 2 body, to match the standard bodies they are manufacturing. These are just guesses.

[imp]

To start with… 9 out of 22… were Batman related.

9 out of 22? Walk me through your math here. After testing the line with Batman and Robin (along with Superman and Aquaman) for Christmas 1972, Mego didn't issue a third Batman-related character for an entire year (Batgirl, around Christmas 1973). And during that year, Mego issued four completely awesome and completely unrelated characters: Captain America, Tarzan, Spider-Man and Shazam!

In total (counting Teen Titans and Isis as you did), Mego issued 37 different WGSH figures. By my count, only seven (7) were Batman-related: Batman, Robin, Batgirl, Catwoman, Penguin, Joker and Riddler. If we include the two Batman-related Secret Identities Ward exclusives (not exactly different characters but whatever), that makes nine (9).

9 out of 37 is not the preponderance you suggest. More importantly, Mego released a grand total of NINE Batman-related characters during their eleven-year run. Comparatively, FTC apparently stands poised to release TWELVE Batman-related characters… just within their first year. (Six of which are variations of the same two characters.)

Don't get me wrong. I love me some Batman Family. But… I guess I'm just not digging any of this math.

-b

[Brown Bear]

I love the ad and can't wait til we start seeing the never before released figs....then business will really pick up for this line.

[Figuremod73]

Are the pictures here official CTVT bodies or just more "prototypes"? Penguin is a T1.

I'm really wanting to see some good pictures of their actual product.