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Figures Toy Co. announces new licenses!

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  • megocrazy
    Museum Trouble Maker
    • Feb 18, 2007
    • 3718

    #91
    cc

    Originally posted by timb
    I am cautiously optimistic.

    If they haven't upgraded the crap quality of their bodies, they can have every license in the world and it doesn't matter jack.

    Especially if it's (like the first go-around) falling apart while yet in the box.

    If it's done right though, I will be very impressed.
    I too would say cautiously optimistic. From a collector's point of view, I'm all for new characters, even if they're done badly. I'll simply buy a bunch of bodies and swap them. Call me greedy but if a company wants to take the risk and I get some characters from my childhood memories like Egghead and Tut which would be high on my want list, bonus for me. But, as I said earlier, I love the thought but just can't see how this works financially. The market just hasn't looked like it can support it and this much product is going to make those impulse purchases of characters you may have been on the fence about almost non existent, unless you're financially overloaded. Not to mention BBP puts out a ton in this format as well. Just more choices for consumers.

    The Brady Bunch license didn't seem to do too well, so I can't really expect Gilligan to do much better. I can get an original Mego Tarzan, on any given day, for about the same money as I expect these to sell for, so why buy new? Original Dukes the same way, maybe if they redo Daisy and an Uncle Jesse, but I can't see that being a huge impact on the cost of the license. I can picture Conan being similar to the Andorian or Romulan figures. Some will grab one that can't afford to or justify buying an original but die hards will still want an original and how many of these licenses will really impact the outside community. Evel was tried in recent years and didn't exist for very long. None that I see will incredibly impact the younger market. Few kids will even remotely identify with any of these. History has proven the older generation market simply doesn't have the volume or consistency to support a major line, for long term. Trek, Universal Monsters, Venture Brothers, etc. were all done extremely well and those seem to have slowed down considerably.

    If you look at the lines that have done well in the recent past,WWE, JLU, Harry Potter, LOTR, etc. most had similar things in common. They had major TV or Movie exposure, they crossed the collector market (adults), with the impulse market (kids), and they all had major retailer presence.

    All in all as a collector it is an incredibly impressive announcement. There are a couple, Like many, mostly in the 66 Batman line that I will definitely be interested getting. Hopefully the lines go long enough to reach that point. Personally I see it as an uphill battle, but the rewards are cool if they make it.
    It's not a doll it's an action figure.

    Comment

    • MEMEGO
      Career Member
      • Sep 6, 2007
      • 842

      #92
      Very interesting and unexpected, However, before they put them out, they should take out a paper swearing that they have corrected all of the errors of there past crappy figures. I dont mind paying $25 or $30 dollars for a figure, if I have to, however, what I do mind, is having to spend additional money on a new body to correct the diffects on a BRAND NEW JUST MADE FIGURE, I dont mind doing that for a vintage figure, but for a new figure just out of the factory, it is unaceptable.

      DR. Mego needs to order extra bodies just for the demand this will bring.

      Comment

      • hedrap
        Permanent Member
        • Feb 10, 2009
        • 4825

        #93
        Originally posted by ovenmitt
        Since Mattel has the DC license how is Figures able to make the Mego 8" Batman figures? I understand the Classic Batman TV is a seperate license. Does this mean Figures can make the remaining WGSH DC figures and entire DCU? Mego DC New 52 anyone?
        All major characters have seperate licenses. For example, General Mills doesn't have to buy the entire Marvel food license to make Spider-Man cereal.

        With the major license comes a group of related minor ones. So Spidey would net you all his villains and some heroes, but not Kingpin who's considered apart of the Daredevil license.

        Large companies have the dollars to sign an entire blanket license, but that doesn't negate the individual ones is that big company is not working in that field.

        So CTVT went after '66 and was able to corral a separate Batman license. Now why Matty would allow this is, I'm deducing here, because they gave up on 8-inch and retro. I don't think Figures could do 8-inch New 52 and I'm quite sure the license doesn't extend beyond Batman. If it did, they wouldn't have wasted money on all the other lines they're developing.

        Comment

        • hedrap
          Permanent Member
          • Feb 10, 2009
          • 4825

          #94
          Originally posted by megocrazy
          cc
          I too would say cautiously optimistic. From a collector's point of view, I'm all for new characters, even if they're done badly. I'll simply buy a bunch of bodies and swap them.
          I think that's what most are thinking, but if that factors in to the buyer's equation, it's going to quickly limit impulse buys. Three bodies from doc equals one new figure.

          I love the thought but just can't see how this works financially. The market just hasn't looked like it can support it and this much product is going to make those impulse purchases of characters you may have been on the fence about almost non existent, unless you're financially overloaded. Not to mention BBP puts out a ton in this format as well. Just more choices for consumers.

          The Brady Bunch license didn't seem to do too well, so I can't really expect Gilligan to do much better. I can get an original Mego Tarzan, on any given day, for about the same money as I expect these to sell for, so why buy new? Original Dukes the same way,maybe if they redo Daisy and an Uncle Jesse, but I can't see that being a huge impact on the cost of the license.
          The extra licenses feel like they were apart of a block pickup, meaning if you take Batman you get Gilligan's. I could very easily be wrong about that, but if Figures did pay for some of these separately, that's crazy. Only thing I can think is the 12-inch market is bigger and easier to manufacture for.

          None that I see will incredibly impact the younger market. Few kids will even remotely identify with any of these. History has proven the older generation market simply doesn't have the volume or consistency to support a major line, for long term. Trek, Universal Monsters, Venture Brothers, etc. were all done extremely well and those seem to have slowed down considerably.

          If you look at the lines that have done well in the recent past,WWE, JLU, Harry Potter, LOTR, etc. most had similar things in common. They had major TV or Movie exposure, they crossed the collector market (adults), with the impulse market (kids), and they all had major retailer presence.
          It really comes down to pricepoint. Look at the 12 inch Kiss figures. Is Bob Denver and Alan Hale Jr a smart 100 drop? Even if they only cost 20 each to manufacture. Like you said, they would need a remake to tie it in, and even then...?

          Comment

          • HardyGirl
            Mego Museum's Poster Girl
            • Apr 3, 2007
            • 13950

            #95
            You know, I really surprised the TV Batman variants don't include a Riddler w/ his suit and bowler. That would have been cool.
            "Do you believe, you believe in magic?
            'Cos I believe, I believe that I do,
            Yes, I can see I believe that it's magic
            If your mission is magic your love will shine true."

            Comment

            • ctc
              Fear the monkeybat!
              • Aug 16, 2001
              • 11183

              #96
              >Only thing I can think is the 12-inch market is bigger and easier to manufacture for.

              One thing I wonder.... maybe something like Gilligan is a better fit for the retro style, since both appeal to the same age group.

              Don C.

              Comment

              • megatron1976
                New Member
                • Apr 9, 2013
                • 3

                #97
                I emailed them last night asking if theres going to be any vehicles, there said ( don't have any release date info yet, and the cars are possible if we get a good response from series 1. Thanks!) so fingers crossed for a general lee.
                Last edited by megatron1976; Apr 17, '13, 11:18 AM.

                Comment

                • The Toyroom
                  The Packaging King
                  • Dec 31, 2004
                  • 16653

                  #98
                  Originally posted by palitoy
                  All those people looking for custom designed window boxes and cards. The Horror
                  Well that's a given I suppose and I'm not one to look a gift horse in the mouth but it would be nice if they did things nice and right out of the gate. It's almost like they put absolutely no thought whatsoever into the package. I already know I will be recarding mine.
                  Think OUTSIDE the Box! For the BEST in Repro & Custom Packaging!

                  Comment

                  • JediJaida
                    Talkative Member
                    • Jun 14, 2008
                    • 5675

                    #99
                    Originally posted by HardyGirl
                    You know, I really surprised the TV Batman variants don't include a Riddler w/ his suit and bowler. That would have been cool.



                    Stop making me drool! A Riddler in his tailored suit is a dream of mine!
                    Last edited by JediJaida; Apr 17, '13, 11:38 AM.
                    JediJaida

                    Comment

                    • ovenmitt
                      Persistent Member
                      • May 26, 2009
                      • 1448

                      I wish Figures would acquire Superman and Wonder Woman licenses! 2013 is Superman's 75th anniversary and Man of Steel movie! Reissue of Mego 8" Superman, Clark Kent, Supergirl, and Mxyzptlk and 12" Movie Superman, Luthor, Jor-El, and Zod! A CW Wonder Woman TV show is in the works so a rerelease of , Mego 12" Wonder Woman, Steve Trevor, Hippolyta, and Nubia! NEW characters, too!

                      Comment

                      • Figuremod73
                        That 80's guy
                        • Jul 27, 2011
                        • 3017

                        Originally posted by megatron1976
                        I emailed them last night asking if theres going to be any vehicles, there said ( don't have any release date info yet, and the cars are possible if we get a good response from series 1. Thanks!) so fingers crossed for a general lee.
                        Thats great! I've been wondering if they will consider that since I saw the news. I think a Batmobile would be a big seller.

                        Comment

                        • Figuremod73
                          That 80's guy
                          • Jul 27, 2011
                          • 3017

                          Originally posted by ovenmitt
                          I wish Figures would acquire Superman and Wonder Woman licenses! 2013 is Superman's 75th anniversary and Man of Steel movie! Reissue of Mego 8" Superman, Clark Kent, Supergirl, and Mxyzptlk and 12" Movie Superman, Luthor, Jor-El, and Zod! A CW Wonder Woman TV show is in the works so a rerelease of , Mego 12" Wonder Woman, Steve Trevor, Hippolyta, and Nubia! NEW characters, too!
                          One thing at a time dude, lol. But I hope so to.

                          Comment

                          • rjm118
                            Museum Super Collector
                            • Apr 25, 2012
                            • 174

                            I hope the price point is reasonable and the quality is there, Ive bought some things from Classic TV Toys for customs and the quality is crap but the prices are dirt cheap.

                            Im psyched that they are re-issuing the Mego's but hope for new characters that werent available.

                            Im gonna be broke this summer!!!

                            Comment

                            • ScottA
                              Original Member
                              • Jun 25, 2001
                              • 12264

                              Very anxious to see some prototypes now from all these lines.
                              sigpic WANTED: Boxed, Carded and Kresge Carded WGSH

                              Comment

                              • Scousebadger
                                Veteran Member
                                • Nov 2, 2012
                                • 373

                                Pity the Dallas line is 12"

                                Comment

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