I can't believe I missed this! Bridge Direct is making Strawberry Shortcake dolls.

[Werewolf]

Apparently Bridge Direct (known for their Hobbit figures) is now the master toy license for Strawberry Shortcake.

On one hand, I'm kinda sad to see Hasbro not making them anymore Because of their link to Kenner and the original Strawberry line. But on the other hand, after a promising start, they quickly gave up on line and didn't really do much with it. I would have loved more classic Kenner Berries like with the anniversary three pack. Ah, well.

From Toy Fair this year. Looks like they are only doing the modern era. They obviously can't reproduce the Kenner dolls but it would have been nice to see new dolls based on the classic designs. But at least there will be new Berry toys for kids and collectors.

http://idlehands1.blogspot.com/2014/02/toy-fair-2014-bridge-direct-strawberry.html

I wonder what this means for the series on Hub? Can't see Hasbro continuing to show the cartoon on their network when they are not making the toys anymore.

[PNGwynne]

IDK, I have a soft spot for the originals, but the new ones left me cold.

[Werewolf]

I much prefer the classic designs as well. I didn't like that there is no Sour Grapes or Purple Pie Man in the new series and they changed Plum from the nerdy book worm to a dancer. There's really nothing wrong with the new toon. It's cute and gentle and appropriate for the target age group. But without villains like Purple and Sour it's also a little dull.

On the up side, Bridge Direct is finally releasing a show accurate Raspberry. The look and design of the dolls overall looks more on model to cartoon than what Hasbro did.