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If you lived in California, Texas, New Mexico and Nevada in the early 80's, then you were treated to this maniac. He was the David Lee Roth of ridiculous commercials.
Shadoe Stevens created the Branding, Advertising and Marketing campaign for a West Coast home electronics company called The Federated Group. He called the campaign "Bludgeon Advertising." Working with the brilliant company President Keith Powell, the campaign increased sales 500% in the first weekend. Within four years, the company grew from 16 local Southern California stores to 78 superstores in 5 states. It broke the rules of advertising and experimented with ideas no one had done before. It was the first regional advertising campaign ever to have received a 2 page spread in Time Magazine. Keith Powell gave Shadoe the freedom to create almost anything they could come up with, at an average of 5-6 TV commercials every week for six years. The 5 man, Monty Python-like team, created over 1,100 different television commercials. All were short comedy skits and parodies and no commercial ever ran longer than ten days.
The Archery one is my favorite.
Shadoe Stevens created the Branding, Advertising and Marketing campaign for a West Coast home electronics company called The Federated Group. He called the campaign "Bludgeon Advertising." Working with the brilliant company President Keith Powell, the campaign increased sales 500% in the first weekend. Within four years, the company grew from 16 local Southern California stores to 78 superstores in 5 states. It broke the rules of advertising and experimented with ideas no one had done before. It was the first regional advertising campaign ever to have received a 2 page spread in Time Magazine. Keith Powell gave Shadoe the freedom to create almost anything they could come up with, at an average of 5-6 TV commercials every week for six years. The 5 man, Monty Python-like team, created over 1,100 different television commercials. All were short comedy skits and parodies and no commercial ever ran longer than ten days.
The Archery one is my favorite.
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