Hi Folks,
Hope everyone is doing well.
I was recently looking at Sears, JCPenney and Montgomery Ward Christmas catalogs from the late 70’s/early 80s and reminiscing on the fantastic toys within (Mego, Kenner Star Wars, Tyco Trains, the old Matchbox vinyl playsets, etc.
) and was wondering on how pricing compared between the various stores (i.e. Sears, ToysRUs, Heroes World) of that time. My parents never ordered from the big catalogs, they stuck to mostly discount stores that were in the Chicago area back in the day such as Venture, Zayre and Community, the exception being ToysRUs which I suspect was higher such as it was in present day before they shutdown. I would like to know if any of you recall how the Sears, JCPenney and Montgomery Wards ranked in terms of pricing. Were certain stores considered higher-end or higher-priced than others? I imagine ToysRus may have been more expensive than Sears or JCPenney. The only catalog I ever ordered from was Heroes World for a Pocket Heroes Spider-car set with Spider-Man and Hulk
and I suspect the prices there were higher than others, perhaps like a GameStop or a Comic Book shop today.
Hope everyone is doing well.



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