Emergency!

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Thanks to the wonderful folks at the Johnny Gage Shrine O' Worship (a page devoted to Randy Mantooth, whose name inspired Brick) we have some new Rack Toys or as Peter Griffen called them on last week's Family Guy, "Terrible Pharmacy Toys". These Emergency inspired items were created by larami, one of the true kings of impulse merchandising.



Of all of these, the little helicopter is probably my favourite, mostly because it comes with figures.

Emergency was crazy popular in the 70's, I've even heard that the show was unjustly cancelled because it was cut with high ratings.



Larami sold that stamp set concept more than once, there is a marvel superheroes version.




More on the subject of me: Anther piece I wrote for VVM's Topless Robot popped up today it's titled "The 8 Classic Toys Parents Classicly Hated" and it covers everything from Slime to well, toys filled with Corn Syrup.
Sad News: World's Greatest Toys Blog has reported the death of Danton Burroughs, grandson of Edgar Rice Burroughs has passed away. Danton was instramental in providing great information for Ben's book about Mego Superheroes and being a giant fan of Tarzan, it saddens me to hear this news.

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[slats7]

Looks cheaper than some of the women I used to date.

[Earth 2 Chris]

The rescue light got resued a lot for other characters. I seem to recall a Spider-Man one, and perhaps a Batman one, but I think Gordy International did the Batman version (late 80s).

At least these make sense to the license. I loved it when they took a cap gun, slapped a Captain America sticker on it and called it good.

Chris

[palitoy]

The rescue light got resued a lot for other characters. I seem to recall a Spider-Man one, and perhaps a Batman one, but I think Gordy International did the Batman version (late 80s).

At least these make sense to the license. I loved it when they took a cap gun, slapped a Captain America sticker on it and called it good.

Chris

zero sense and it's a freaking Luger to boot.

[Earth 2 Chris]

Yeah that's it! Plus they threw in..Nightshade, I think?...and made her white!!!

The first duck on the far left obscures enough to make her look pants-less to boot.

Chris

[HardyGirl]

The vehicles and figures would have gone great w/ the fire engine I had back then.

[toys2cool]

awesome,I always enjoy seeing those old cheapy toys

[Bo8a_Fett]

What the hell are those brown block things?????
Wouldn't mind one of those sweet plastic hatchets though man.

[Wee67]

What the hell are those brown block things?????
Wouldn't mind one of those sweet plastic hatchets though man.

Their rubber stamps. Ink and stamp sets were pretty popular (and messy) toys back in the day.

BTW, fun article, Brian. I have a team of scientists now trying to recreate some amazing zectron!

[EmergencyIan]

Man, were those particular "Emergency!" toys cheap! I had a couple of those sets. LJN and PLACO did a much, much better job with their "Emergency!" merchandise.

I have to say that I like the cards on these Fleetwood/Larami sets. I think the photographs are really great.


- Ian