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Mego Introduces the Micronauts

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    Museum Robot
    • May 9, 2007
    • 5952

    Mego Introduces the Micronauts



    Today we feature the original toy trade catalog given to buyers when mego launched the Micronauts in February of 1977.

    It's a wonderful and rarely seen piece, more after the jump.









    Micronauts really was an ambitious and risky gamble for Mego, it's a sprawling toy line with aggressive TV advertising. Luckily kids were drawn to it's combination of Science Fiction Adventure and Construction play. Also, a little movie called Star Wars made the majority of grade school children ravenous for Space toys later in the year. That probably didn't hurt......





    It's interesting this piece mentions that there were two ranges of commercials, I had wondered about that in our upcoming podcast, which lands this Friday. In it, Jason and myself are joined by Actor/Comedian Chris Tallman and we talk all things Micronauts. I hope you'll check it out.For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


    More...
  • Bronxboykev
    Permanent Member
    • Mar 7, 2011
    • 3013

    #2
    Sweet piece of Advertising Material here!

    Comment

    • pmwasson
      Maker
      • Sep 12, 2007
      • 4881

      #3
      Very cool. Can't wait to hear the podcast.
      sigpic LaserMego

      Comment

      • Falstaff13
        Persistent Member
        • May 28, 2008
        • 1256

        #4
        Idiot that I am---when I saw the title, I read it as LEGO, and I thought they were reintroducing the brand!
        Hugh H. Davis

        Wanted: Legends of the West (Empire & Excel) and other western historically-based figures. Send me an offer.
        Also interested in figures based on literary characters.

        Comment

        • Ninersphan1
          Veteran Member
          • Jul 27, 2009
          • 314

          #5
          DROOL

          Comment

          • rodkeith
            Veteran Member
            • Mar 16, 2008
            • 412

            #6
            Very exciting! Looking forward to the podcast.

            Comment

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