1973 Hasbro GI Joe Adventure Team Catalog

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One of my favourite memories from childhood is tiny me marveling at the GI Joe adventure team boxes in the Woolco toy aisle, that's why I always enjoy when I pick up a Hasbro catalog I don't have.

This time it's the Adventure Team from their true high point in 1973 with such iconic toys as the Mobile Support Vehicle, the Training Center and the classic Adventure Team Headquarters playset.





Click here to see the Hasbro 1973 GI Joe Adventure Team Toy Catalog

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[Godzilla]

Just wow. I have so much love for the AT.

[Earth 2 Chris]

I can see why there is so much love for this line. Just beautifully done stuff. From the figures to the accessories to that packaging. Wow.

Chris

[warlock664]

How awesome would it be to walk into a toy store today and see a display like that? Love the AT!

[phil]

Thanks for posting this. I loved the Adventure Team as I kid. As you said it was fun just to go to the store and look at all the stuff. I always thought HASBRO used some great artwork on the packaging.

[Ninersphan1]

WHEN I hit the powerball tomorrow, it will be my mission to own every item in the catalog, especially the Mobile Support Vehicle, which to me is the ultimate vehicle ever made for an action figure.

[Nostalgiabuff]

all of the Joe vehicles were awesome. I picked up the MSV at a flea market a couple years ago almost complete for $55. it is a really cool toy. wish I had it as a kid

[phil]

all of the Joe vehicles were awesome. I picked up the MSV at a flea market a couple years ago almost complete for $55. it is a really cool toy. wish I had it as a kid

I got the MSV one Christmas from Santa. I still have it. It was one of my all time favorite toys. It transported my AT Joes, and MEGO figures on all sort of adventures.

[PNGwynne]

Wow. I'd like one bulk order, please.

I didn't collect GIJ/AT as a kid, but I sure covet a MSV now.

[MIB41]

The Adventure Team was a Christmas morning staple for many years for me in the early to mid 70's. My parents invariably ordered from the Sears Christmas catalogue where I was pointing with excitement at all the holiday offerings. Great shots Brian. Thanks for sharing.

[Klosterheim]

Cool.

The Adventure Team alone is reason enough to love the 1970's.

It certainly looks like it had a great influence on future toy lines.

[Neutron X]

Great post! I love the AT Joe line!

[HardyGirl]

Me too! I have 2 original 70s Adventure Team guys, 2 original ATVs, the HQ, and a whole lotta repro gear and modern 12" GIJoes and knockoffs. I even have all 4 Peter Pan Adventure Team book and record sets.

[acrovader]

A marvel at an era that what largely devoid of villains.

[rykerw1701]

A marvel at an era that what largely devoid of villains.

In my house, the dog was the villain. The carnage that dog caused on the Joes. Limbs severed. Accessories eaten. Torso's chewed. I still have a T1 Robin with a incriminating tooth marks across the thigh.