Toy Sale at Wards

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This wonderful piece from December 1977 arrived this week and while I plan to show case the whole thing in loving detail next Christmas, it's just to good not to share at least a little bit right now. Above is the Mattel Space:1999 Eagle which I think is on my 2014 wish list.




I think Cher's tenure at Mego burned brightly but not for a long time, she's already a good deal in 1977.

This ad for Madison Industries Shadow Toys is the first I've ever seen.




Mego's Starsky and Hutch were a hot license at the time but Wards wasn't offering a special on Captain Dobey? Who was going to yell at them?




We got lots of cops in 1977, here are LJN's Rookies and S.W.A.T on sale. One year later it'd all be about droids.




Barbie was the absolute queen of the fashion dolls in '77, many tried to take her crown but she bested the Chers and Dustys of the world.

Ideal's Jaws Game is one of the most iconic game concepts of the 1970s.




Welcome back Kotter pinball, I still kinda want one of these....



The Shadow Merchandise Gallery

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[Earth 2 Chris]

Those Shadow vehicles seem a bit high for Rack Toys, don't they? They are higher than the 8" Megos!

Chris

[palitoy]

Those Shadow vehicles seem a bit high for Rack Toys, don't they? They are higher than the 8" Megos!

Chris

They're not rack toys, they're the premium battery operated items that Madison also made.

[Wee67]

Wow! So many great toys! I can imagine a lot of kids circling and cutting out parts to make their Christmas lists in 1977.

[MIB41]

AWESOME! Brian I can always count on you to take me back with these great ads and toys I completely forgot about. So very cool. It's funny about Cher. I can remember some toy stores lumping KISS in with Cher to try and promote that fact Gene and Cher were dating. It was an odd marketing ploy.

[HardyGirl]

I remember my friend Angel had a Cher doll (and Sonny) along w/ the dressing room playset. And I always wanted a Barbie Townhouse, but Mom said it took up too much space. Oh well...

[Earth 2 Chris]

They're not rack toys, they're the premium battery operated items that Madison also made.

Okay. My bad. I didn't know they made nicer, larger versions like that. Those are sweet!

Chris

[UnderdogDJLSW]

I miss Montgomery Wards. Even in the 90's the one near our house was still a nice place to shop at.