Greatest Catalog Page Ever (to me)

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It seems fitting to end a month of Wish Book pages with what I consider the greatest one ever. From Monkey Wards 1976, the Mego Superheroes battling the Lincoln Monsters.

It's not my favourite because of childhood (we didn't have Wards in Canada) but when I was a teen tracking down my childhood monster friends, I could never find them. In the pre-internet days of collecting, I'd plow through toy shop or comic buyers guide and get people trying to sell me AHI and Mego monsters but I knew they weren't right.

Then I started buying old catalogs from a collector (that's a story in itself) and bam! first page I opened, there they were. That was 1989, it only took me 23 years to finish the set....

More on the Lincoln Monsters:

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[Brave Ulysses]

That's an epic page hero's vs monsters and the Hall of Justice.

[ubermanx]

Truly an epic page but what is this "monkey wards" you refer to

- Marty

[Hedji]

Classic for a reason.

[HardyGirl]

It's the nickname for Montgomery Wards, a department store here in the U.S.

Truly an epic page but what is this "monkey wards" you refer to

- Marty

[EMCE Hammer]

I'm surprised you don't have that in a back tat. I can't believe I forgot about barefoot proto Isis

[mego73]

i wonder if the Isis prototype used a different body or of they retouched out her leg joints

[cjefferys]

That is a classic page. I never even knew about the Lincoln monsters' existence until I was well into my twenties.

[vulcan2074]

This ad is legendary.
Sammy