1975 Hasbro GI Joe Catalog

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1975 was a very good year for G.I. Joe, well at least from where I stood, seeing as I was five at the time. The whole Joe line got a make over including the man himself a new more muscular body, gone were the solid boxes in lieu of blister cards.



The Ad campaign this year was "The 50 adventures of GI Joe" which rested mainly on previously released adventure sets mingled with new ones all on the new funky orange packaging that still completely hypnotizes me.

By this time Joe had a staggering amount of items available but this year would also see a new member.

Mike Power the AtomicMan was added to captilize on Bionic Mania sweeping the country and it really worked, until Kenner made us all forget about Mike...

Check out the 1975 Hasbro GI Joe Catalog

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[rche]

great stuff. I am really digging on the muscle era AT.

[HardyGirl]

I like the early Adventure Team better. The muscle guys weren't as durable as the earlier versions. And I really wasn't keen on Mike Power, the Atomic 12 year old, (well at least that's how he looked). But that's just me.

[rche]

I love all years of the AT joes. But the last two got pretty crazy with the new body and all. Plus, I just figured out a non-invasive restring for the muscle bodies that allows for a full range of posing. Now all I need is a Magnum Power.

[ScottA]

Man, it would be so easy to start collecting this stuff.

[Godzilla]

Man that is catalog heaven for me.

[Wee67]

Man, it would be so easy to start collecting this stuff.

Soooo agree. I never had a whole of Joe stuff as a kid, but the few things I did have were magical. Somehow, I feel a nostalgia for a line I barely owned.

[palitoy]

Soooo agree. I never had a whole of Joe stuff as a kid, but the few things I did have were magical. Somehow, I feel a nostalgia for a line I barely owned.

I have most everything I had as a kid, which isn't really all that much.

On my sixth birthday my Grandmother took me shopping with her and left me in the Eaton's toy department for what seemed like two hours, to pick out what ever i wanted. I think I studied every Joe piece in loving detail, I can still see it.

Whenever I see Joe stuff from the mid seventies, it kind of ties to me that day a little and it's hard to say no. It is however, bulky stuff, so passing on it isn't that hard.

[Nostalgiabuff]

love the AT stuff. the muscle bodies are really cool too. I have been building my collection of those the past few months. it's fun rebuilding and restoring them to their former glory

[Man of Action]

Man, it would be so easy to start collecting this stuff.

They are FUN and FUZZY!!!

[VintageJoe70]

I like the early Adventure Team better. The muscle guys weren't as durable as the earlier versions. And I really wasn't keen on Mike Power, the Atomic 12 year old, (well at least that's how he looked). But that's just me.

I always said I wish they had used a vintage hard head for Atomic Man's head...don't know where the idea for this headsculpt came from.

[Scott777]

[CENTER]

were they really sold in just their painted-on speedo/underwear??

[drquest]

were they really sold in just their painted-on speedo/underwear??

Yup... Palitoy's Action Man went with the blue underwear and Hasbro did as well.

[Scott777]

i think that'd raise an eyebrow these days...or is it just when Barbie does it?

[rykerw1701]

were they really sold in just their painted-on speedo/underwear??

I think they gave him at least a pair of shorts, and usually a full unspectacular outfit. But they definitely were pushing kids to get the extra sets. And seems like Barbie was similarly attired back in the day, but I'm only guessing on that.