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The 1984 Fleetwood Toy Catalog

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    Museum Robot
    • May 9, 2007
    • 5951

    The 1984 Fleetwood Toy Catalog





    Fleetwood Toys was a Rack Toy manufacturer famous for nabbing the hottest licenses from TV and pop culture.

    For their 1984 catalog, there were a lot of new faces replacing previous characters "CHiPs" was now replaced with "TJ Hooker", instead of "The Fall Guy" we've got the antics of the "A Team", the Marvel Comics Superheroes are still there but now under the "Secret Wars" banner.

    Then there are the surprises, "The Sword and the Sorcerer" was an R rated film but Fleetwood liked the brand so much they offered two pages of toys as well as "Manimal". Sure the critics destroyed it but to Fleetwood, it was worth the gamble that kids would like it.

    Click on the images below to see larger pages with descriptions:





    The A Team was obviously a license to print money.

    One assumes the popularity of He-Man combined with childrens' ability to see R Rated movies on cable/home video influenced the decision to make toys based on "The Sword and the Sorcerer".

    Fleetwood 1984 Catalog

    And just a reminder, deadline for entry in our Rack Toy contest is tonight at 11pm EST. I've gotten some great ones thus far and now I'm addicted so please join in.



    Fleetwood factors heavily in our new book Rack Toys: Cheap, Crazed Playthings.
    More Fun from Fleewood

    For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


    More...
  • UnderdogDJLSW
    To Fear is Not Logical...
    • Feb 17, 2008
    • 4895

    #2
    As compelling are the toys from TJ Hooker, Manimal, and Sword.....

    Mr. T flashlight with glowing eyes has got to be the winner of them all!
    It's all good!

    Comment

    • Earth 2 Chris
      Verbose Member
      • Mar 7, 2004
      • 32932

      #3
      You could use the Mr. T flashlight face as a mask for an action figure, making it even more surreal!

      1984 was an interesting year for the super hero licenses. Both DC and Marvels suddenly had a big name change on all of their stuff. New packages...but a lot of the same merchandise from the previous year. Although Wolverine and Iron Man certainly got promoted as far as product.

      Chris
      sigpic

      Comment

      • enyawd72
        Maker of Monsters!
        • Oct 1, 2009
        • 7904

        #4
        So let me get this straight...there are THREE different Fleetwood Ghost Riders?!

        1976, 1978, and 1980?

        Comment

        • Wee67
          Museum Correspondent
          • Apr 2, 2002
          • 10603

          #5
          '84 falls outside my toy range, but Fleetwood will always hold a soft spot for me for being the only toy company I know of who, in the 70's, released an "Avengers" branded toy. They sit proudly with my Mead Avengers school supplies.
          WANTED - Solid-Boxed WGSH's, C.8 or better.

          Comment

          • Figuremod73
            That 80's guy
            • Jul 27, 2011
            • 3017

            #6
            Wish someone would get ahold of those fantasy molds and start making them again. I like those dragons.

            Comment

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