
Take for example Kenner Sea Wees, a bath centered toy line featured little mermaids who of course had long hair you could style (the play value of this evades me but it appears to be a long running standard).
Kenner ran Sea Wees for five years and it retains a cult following today. Heck I even have a male friend who collects them but I won't reveal his name, unless he stops paying me...
Click Here to Visit the 1980 Kenner Sea Wees Catalog

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