1978 Child Guidance Sesame Street Catalog

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Wrapping up Sesame Street week the only way I know how, with another catalog.

Child Guidance was one of the bigger producers of Sesame Street Merchandising in the 1970's, at this point they were a division of Gabriel (makers of the cool Lone Ranger line of toys) but eventually would become part of the Azrak Hamway Family of companies.

While the company made a variety of cool items based on the coolest fictional street in history but the thing we most remember is their puppets both full size and finger.

Check out a completely Elmo free universe with the 1978 Child Guidance Catalog.
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[The Toyroom]

Are these the same guys that made the puppets with the hard heads (not the felt pictured above)? I had Ernie and Bert with hard heads, The Count (as pictured above), Cookie Monster and Oscar (with the pull staring to make the arms flap), and a full-body Big Bird with plastic, poseable legs.

[Earth 2 Chris]

I think I had the large stuffed Big Bird. I had the Cookie Monster puppet as well. I used to cram cookies down his throat and crumbs would fall down my arm all over the floor.

The Bert and Ernie puppets I had were made of hard rubber/plastic. They had cloth shirts and fuzzy hair, but that's all the soft goods they had on them. Any clues on those?

Chris

[megoscott]

The rubber head puppets were first made by Topper in 71/72 and then by Questor 73-76. The the CG name went to Gabriel and they made these puppets. The Herry hand puppet is very rare. This catalog debuts the first new finger puppets in a while---Count and Herry Monster. I also really like the miniature sets--Hansel and Gretel and Little Red Riding hood. Very unique.

[toys2cool]

dude stop posting these things,you're making me wanna collect them all

[rche]

Those soft head puppets are a little tough to come by anymore. There was a great Harry w/box a little while ago on ebay. Haven't seen an Anything Person puppet in forever. It is interesting to note that Rosevelt Franklin still has a plastic head, tho Bert and Ernie are soft. Also, E&B have the same body textiles, just felt hands and heads. Fantastic catalog plaid; THANKS!!


rche

[megoscott]

I'd be willing to bet they never actually produced Roosevelt or the Anything.

[jwyblejr]

Check out the hair on the Count. Almost looks like he's sporting an Afro.

[Earth 2 Chris]

I wonder if they switched to cloth on these puppets due to kids braining themselves with the hard plastic ones? Those suckers were HEAVY. I remember having a hard time playing with them they were so hefty to my puny little kid arms. If one kid hit another with them, you'd have a concussion on your hands.

Chris

[Wee67]

I'd be willing to bet they never actually produced Roosevelt or the Anything.

I was just about to say how cool it was that they made a Roosevelt Franklin puppet. Well, then I take it back before I say it.

[megoscott]

They made them earlier--I have a rubber headed Roosevelt---but I doubt they actually produced these. But I don't know for sure, just a hunch.

[rche]

Hiya Scott,

Are you referring to Child Guidance making RF? As to the soft headed muppets, they were out there. Just saw a Bert go by on ebay a little bit ago and forgot to get in on the auction. It was cheeeep too. Rats.

rche