Magnetic 12" Robin: He's not THAT rare is he?

[Type Two]

I keep seeing auctions from US Sellers for Magnetic 12" Robins and they are usually over $200. Are the figures really THAT rare? I checked completed auctions and found a few for less than $200. Still, nothing beats this most recent one at over $350. Shipping is extra, BTW.
http://www.ebay.com/itm/Mego-12-magn...item27c6534331

[jason9298]

I dont think he is that rare I have a few of them and paid $100 at the most for one of them, i think $70 is a good price. I buy them whenever they show up, for a decent price. I think I have 7 of them now.